1. GREAT BIG ads for Wells Fargo.
2. Foreclosed homes for sale 'sign-up' promotions
3. An embedded video of NARs most recent announcement
That would 'BE" the 'dead end' of real estate agent websites.
The right answer must be related to 'how' the consumer got to the website and the purpose intended for that website. Your question identifies the 'seller' as the subject. The seller is looking for validation of the agents efforts. They want to see THEIR HOME with all the flattering language and with the bells and whistles on full parade. Of course this likely the least relevant place to look and likely not the only place the seller will be seeking additional validation of an agents effort.
Clearly if a consumer searched 'Valrico homes for sale" they expect to see something about VALRICO and maybe, homes for sale.. If they searched VALRICO foreclosures, they want to see....FORECLOSURES.
If they were searching for 'fresh baked bread in Valrico' and landed on your site...well there's little you can help them with, unless that was a planned outcome, hmmm.
Now, if a keyboard jockey searches Tracy Hoyt, Valrico, you must choose to validate or offer value then engage. The appropriate purpose must be evaluated in context of the cause. The cause would be the answer to, "How did they get to the website?"
The example you provide regarding the seller, should be accompanied with the assurance the seller will refer to the agents published marketing plan and go down the list to "FIND THEIR HOME!" Be prepared to respond to why Zillow thinks their home is worth 60% of the list price and remind them of the discussion regarding publishing to aggregate websites.
Best of success to you,
Annette Lawrence, Broker/Associate
Remax Realtec Group
Palm Harbor, FL
A representation of lifestyle and information why buy now. Information regarding the experience and capabilities of the agent/agency.
Pictures. Clear crisp storytelling pictures.
An overall inviting site with a call to action.
Brock Realty Inc.
If you would like to search the MLS like an agent, visit our website and sign up for your free Listing Book account. This powerful search program allows you to set up your personal homefinder criteria and save your favorite homes, follow recent solds all in real time! Find the home youâ€™re searching for quickly.
This is a most interesting question, one that website builders should seriously consider prior to getting involved in the process.
1. Website appeal-does it capture the viewer's attention
2. Visibility, including featured listings
3. Access to additional multiple listing information
I believe that the top 3 items that sellers would like to see on an agent's web site would be:
1. Their listing which includes a detailed description, a virtual tour, and Open House times. A "hit" counter is also a good idea so the seller can see how many consumers have viewed their property.
2. How to contact the agent to arrange a showing.
3. Production performance by the agent which includes past client testimonials.
Prudential Connecticut Realty
Best of Luck,