Home Selling in Tampa>Question Details

Tracy Hoyt, Real Estate Pro in Valrico, FL

What are the top 3 things a seller wants to see on a Real Estate Agents website?

Asked by Tracy Hoyt, Valrico, FL Tue Jan 15, 2013

Help the community by answering this question:


1. GREAT BIG ads for Wells Fargo.
2. Foreclosed homes for sale 'sign-up' promotions
3. An embedded video of NARs most recent announcement
That would 'BE" the 'dead end' of real estate agent websites.
The right answer must be related to 'how' the consumer got to the website and the purpose intended for that website. Your question identifies the 'seller' as the subject. The seller is looking for validation of the agents efforts. They want to see THEIR HOME with all the flattering language and with the bells and whistles on full parade. Of course this likely the least relevant place to look and likely not the only place the seller will be seeking additional validation of an agents effort.
Clearly if a consumer searched 'Valrico homes for sale" they expect to see something about VALRICO and maybe, homes for sale.. If they searched VALRICO foreclosures, they want to see....FORECLOSURES.
If they were searching for 'fresh baked bread in Valrico' and landed on your site...well there's little you can help them with, unless that was a planned outcome, hmmm.
Now, if a keyboard jockey searches Tracy Hoyt, Valrico, you must choose to validate or offer value then engage. The appropriate purpose must be evaluated in context of the cause. The cause would be the answer to, "How did they get to the website?"
The example you provide regarding the seller, should be accompanied with the assurance the seller will refer to the agents published marketing plan and go down the list to "FIND THEIR HOME!" Be prepared to respond to why Zillow thinks their home is worth 60% of the list price and remind them of the discussion regarding publishing to aggregate websites.

Best of success to you,
Annette Lawrence, Broker/Associate
Remax Realtec Group
Palm Harbor, FL
0 votes Thank Flag Link Tue Jan 15, 2013
Price, location and lots of pictures.
0 votes Thank Flag Link Sun Jun 9, 2013
Tracy Hoyt, to add the seller wants to see an organized site that represents listings promoting buyer interest.

A representation of lifestyle and information why buy now. Information regarding the experience and capabilities of the agent/agency.

Pictures. Clear crisp storytelling pictures.

An overall inviting site with a call to action.

Best regards,

Lynn Brock
Brock Realty Inc.

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0 votes Thank Flag Link Sun Jun 9, 2013
1. Testimonials
2. Agents listings
3. Contact info

Of course, there are other important things to have on your website but I would say that those would be the three I would look for first if I was a potential seller.....
0 votes Thank Flag Link Tue Jan 15, 2013
From the "seller's" perspective......

This is a most interesting question, one that website builders should seriously consider prior to getting involved in the process.

1. Website appeal-does it capture the viewer's attention
2. Visibility, including featured listings
3. Access to additional multiple listing information
0 votes Thank Flag Link Tue Jan 15, 2013
Great Experience, marketing plan, and good and constant communication.
0 votes Thank Flag Link Tue Jan 15, 2013
Hi Tracy,
I believe that the top 3 items that sellers would like to see on an agent's web site would be:

1. Their listing which includes a detailed description, a virtual tour, and Open House times. A "hit" counter is also a good idea so the seller can see how many consumers have viewed their property.

2. How to contact the agent to arrange a showing.

3. Production performance by the agent which includes past client testimonials.

Best Wishes!

Laura Feghali
Prudential Connecticut Realty
0 votes Thank Flag Link Tue Jan 15, 2013
A seller will love to see great pictures and good description of his property, as well as easy access to the facebook, twitter, google, linkedin and other site pages. Additionally, a page where prospective buyers will be able to check how much will be paying for that property.

Best of Luck,

Maria Cipollone

0 votes Thank Flag Link Tue Jan 15, 2013
The Seller's listing prominently displayed.
The ability to see how many potential buyers have viewed the listing.
The ability to change the details/pictures on the listing.
0 votes Thank Flag Link Tue Jan 15, 2013
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