Home Selling in Oakland>Question Details

Martha3, Home Seller in Oakland, CA

What are the steps you need to take before you list your home for sale?

Asked by Martha3, Oakland, CA Tue May 7, 2013

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Hi Martha,

Great question. It is one with many possible answers and will really depend a lot on your current situation, where the property is located and your goals for selling your home. For example staging your home. Do you live an area where most other homes for sale are staged? You want to make sure that your home competes as best as possible with other homes on the market in your area. The 3 things I always discuss with sellers are location, condition and price. Location is not something you can alter, but the other two are. In addition a comprehensive marketing strategy is a must. A good Realtor will know what is going on in the local market and can share with you tips and strategies to help you present your home in the best possible way to sell your home.

There are several different strategies and recommendations that different Realtors will provide you to help sell your home. Finding a Realtor to help you navigate the process and to be your advocate is really the first step. You want someone you trust can help do a stellar job for you and also someone you feel that you can work closely with. The Realtor and seller work together closely during the selling process and there can be a lot of bumps in the road to navigate together. You want a knowledgeable and capable Realtor and you also want someone you feel comfortable with.

I know that this can be a stressful process and getting started can often feel like the hardest part. I highly recommend finding a Realtor to help you through the process. There are several ways in which sellers do find a Realtor to talk to to see who they would like to work with. You can browse the forums and information here at Trulia, or ask for recommendations (good or bad) from neighbors and friends, take a look at Yelp.

If you have any further questions, or would like to chat about selling process, please give me a call.

I hope this helps!


Lisa Cartolano
Alain Pinel Realtors
DRE # 01715440
0 votes Thank Flag Link Tue May 7, 2013
As Pacita stated, look for a great Realtor FIRST. They will walk you through all the necessary steps and provide assistance along the way. As an example, we provide a Property Pre Plan designed specifically for your home, a dedicated person to walk you hand-in-hand through the entire prep process and then, when it's ready, we professionally stage the home at our own expense, send in a professional photographer and more.

Here is a post that may be helpful:

Top 5 Questions To Ask A Listing Agent (And 5 Classic Questions That Are Meaningless)
0 votes Thank Flag Link Tue May 7, 2013
Select a realtor who can help you. Interview at least three, and ask them what they can do for you.

Note that you should NOT select an agent based on a proposed list price. Rather, take a look at their marketing plan, their recommended strategies, their history of success, their knowledge of the local markets.

Since you're on this site -- start here. Go to "Find A Pro" tab and take a look at some of the realtors who provide advice, answer questions, and offer information on market trends and activities.

When you find realtors whom you think you'd like to interview, know that your preliminary meeting may include a presentation of their marketing plan and a Comparable Market Analysis (CMA). Just remember that a CMA is not an appraisal.

Furthermore, it is not prudent to set a list price before they even look at or know what your property offers -- condition, location, upgrades/expansion --- especially since there may be errors between what shows on the public records and what your property actually has.

I once had a couple whose property showed on public records as having 2 bedrooms/1 bath with 1000 sq ft. But upon visiting their place, they actually expanded to 3 bedrooms/2 baths and double the square footage. The public records did not reflect the actual configuration because the owners did not have it changed at the county records, thinking the change would have been automatic since the work was done with permits.

How may I help you?
0 votes Thank Flag Link Tue May 7, 2013
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