It'd the same thing we discussed before; marketing, condition and price. Marketing is designed to drive traffic to your door. Once the potential buyer is there, marketing's job is over. It's now up to condition and price. Buyers most likely will have seen many homes and they are going to make a judgement call about the condition of the home (everything from the curb appeal to layout, architectural style, amenities, etc.) and balance that against your asking price. If they perceive that you represent a good value relative to everything else they've see I the marketplace, you have a good chance of securing a workable contract.
I recommend that every seller get a pre-listing appraisal and inspection. If you are agressively trying to sell your home ( and I know you are ) then price it about 10% below the appraisal. Have any items identified on the inspection report taken care of prior to listing. Get professional photography ( not some agent with their point and shoot camera or these services that charge $89 for 15 pictures ), professional video and staging. I also suggest offering to pay the buyers closing costs. I do not recommend, however, paying the buyers agent anything other than a standard 3% commission. Research has prove that larger commissions do not result in faster sales.
You know my number. If you are still looking we can talk. Hope all is well with you and the kids!
Apologies for the late jump into the conversation. I'll have to second Lee Taylor's recommendation of Jennifer Barnes at Keller Williams - you can reach her at email@example.com or 404 271 1347 - tell her the Lees sent you. She is very diligent and excellent to work with in that area and price range.
I can also recommend Rusty Robinson with RE/MAX Greater Atlanta specifically in luxury homes - firstname.lastname@example.org or 770 238 0609
Interview as many agents as you like and ask tough questions!
Best of luck to you!
David Brower, Assistant Manager/Realtor
David Brower, Assistant Manager/Realtor
Many of the answers are dead on, (except the "check the agent's company" - companies don't sell houses) and would work for any price range.
If your price is common for the area that will work just fine. If your home is an elegant and unique home, then you'll want a more unique approach!
Michael's advice is on point as well.
Blending the traditional and the current is the essence of a savvy marketing plan in 2009 - gone are the days of "stick a broker's sign in the yard, host an agent caravan and they shall come."
Hire a successful agent- maybe identify a Trulia Pro - and set a minimum goal of 8-10 showings in the first 30 days.
Know that you need to be the lowest price with the prettiest presentation-if you sell quickly, then you will be in the remarkable 10% of Seller's who "get it" right now...and it's even tougher when you are priced at $1.2+.
The features of the moment are in the eyes of the beholder-get the 8-10 showings, and you know that you are doing something right.
L - I recommend 3 agents for your consideration - Zana Dillard at KW, Jennifer Barnes at KW and Julie Brittain at KW.
Let 'em fight it out and earn your business!
The home must also show as good, if not better than everything else (once you've agreed to price it better than everything else). From the time a buyer prospect pulls into the driveway they need to be blown away. Remove your emotions from it and accept the strictest criticism about your property because that's what will help get it sold. If you are married to the red walls in the dining room, or your powder room wallpaper or your cluttered living room perhaps you should stay married to the home. If you're willing to "let go" and make the changes (sometimes very minor) necessary to make your home shine IT WILL SELL!
In closing....Price it right....and make sure it shows like a model (not like a model YOU would decorate to yur specific taste....but a model most individuals would be impressed by). Elaborating on schools, neighborhood amenities, proximity to shopping, restaurants, entertainment, etc. are all "features" that will get your home sold "eventually" but if you are ready to sell focus on the other pointers.