Has your daughter and SIL spoken to their agent about their disappointment? Every agent around would be willing to help them but they did sign on with their current agent and that's where their conversation should begin. An updated market analysis would be in order and exposing the property on as many internet sites possible is important. But most of all, pricing is critical. Regardless of the unit being updated, it must be priced based on other 1/1 units. We all think our property is better than most. Let go of personal points of view. Have them sit down and have a serious conversation with their agent about where to go from here. A good agent knows what to do.
Michael Saunders & Company
The condo market in Venice is still "challenging". If they have had positive feedback and showings, but no offers, the unit may be overpriced. What their agent should be doing is her homework, a CMA which reflects sold units in the last few months, and properly advising her client on pricing, even if it is not what the client wants to hear. It is still a buyers market, with a huge amount of condo inventory! As we head into season, the unit should be priced competitively to catch the early birds! If your daughter would like help with this, and wants to work with an agent who will do her homework, and open house the condo UNTIL it sells, as well as expose it to as many buyers as possible on the web, give me a call!
Michael Saunders & Company
Jim Soda Group 941-809-7759
Soda BLOG at: http://sodasells.wordpress.com/
Prudential Palms Realty
Sarasota-Venice-Lakewood Ranch-Siesta Key-Longboat Key-Immobel
We are getting many buyers right now from overseas in Canada. One of our best avenues is to market to these penitential customers. Since the dollar is weak right now against other currencies we a selling many of our properties to Canadians, Germans, English, etc. Many of them can purchase homes/condos for nearly half off the already low prices. It's a great position for them to be in.
The Internet is where most people find us. So you really need to have a strong Internet presence as well. And when they get to your website, blog, etc do you have information that catches their eye. How is your website set up?
How do the pictures look in the listing? What does the description say? Often times this is the first look that a potential customer will get. Are the pictures bright and colorful? Do they showcase the best features? Read the description of the condo-does it sound appealing? Look at a few other condos on the Internet in the same area. Which one would you buy if you were a buyer? Why did you pick that one? Was it price? Was it the great pictures? Maybe you can come up with some ideas and take them to your Realtor.
Good luck with the condo hopefully it sells quickly!
Shannon Moore, Realtor
Re/Max Anchor Realty
Your daughter and son-in-law could ask their agent for a specific Marketing Plan. That plan should detail everything the agent is going to do during the life of the listing. For example: Place lockbox, take professional photos and virtual tour, conduct 1 open house p/month, send out e-blast, pitch new listing at Realtor Board Meeting, add home to a Broker Tour etc... Let all your neighbors know about the listing as each home owner will have friends that visit and they could be key potential buyers for you.
A 6-12 month lease is pretty standard. After all, if the agent is advertising the condo in papers or magazines there is lead time that is associated and planning that is necessary.
Be sure the condo is always in pristine conditions: beds made, candles burning, music on...you must remember all the key senses...smell, touch, taste etc...Bake fresh cookies. "Pull out ALL the stops!"
You are correct that a 1/1 is a much tougher sell than a 2/2. Maybe offer incentives like picking up closing costs...as your buyer may be a first time or younger buyer that is low on cash.
It all about visibility.....and the most important form of visibility in today's real estate market is pronounced internet presence. It's essential to have an attractive website that is "optimized" so that web traffic is directed to their site.
The importance of identifying the "Buyer" prior to arriving in Venice is critical. Many agents wait for the buyers to come to them when they should be tapping into ways to attract them before they arrive in Florida.
We will keep your condo in mind and given the opportunity to show it, we will.
Be patient, this is a slow time. I'm sure your agent is taking measures to sell it for you ASAP.
The "Eckler Team"
Century 21 Almar and Associates
Venice, FL 34285