Make certain you have fantastic pictures, quality video and that you are properly marketing the property to all the various channels that a potential buyer would look to.
I would make sure your listing is on the internet, have great pictures taken. Most clients view the pictures online before they decide to see the unit in person.
Not having a sign should not be an issue. Most of the buildings in my area do not allow signs.
I would also consider renting an event spotlight, the kind used in Hollywood. This would be an evening marketing strategy for times when the chicken is not highly productive. Make sure the spotlight is aimed directly over the building but not on it, so the Condo board should not have jurisdiction, and then make sure you have a good stencil to stick on the light. Keep it simple. Don't list all the upgrades. A driver only has a second or two.
This 1-2 combo will bring the traffic you desire.
Just send out mailings to the immediate neighborhood, I often posted pretty fliers in nearby
coffee shops, Jewels, 7 eleven etc. where there are local message boards available.... but
mostly I still think having the properties all over the internet where they will be found by the
buying public and of course the MLS for the REaltors.....
Most Buyers in my experience do come with a Realtor to view condos!!!
So just go the internet route and feel free to promote them to the Real Estate Community
in your area with direct e-mail fliers.
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How to market the condo?
The same way you market anything else!
MLS..........and get it all over the internet?
Do mailings.............invite agents to take a look if broker open houses are done in your area...........
Many, if not most, of the condo complexes in my area prohibit signs..............and some highrise buidlings don't allow open houses, either...so.....you do the best you can with what you have to work with!
How many comparable condos are for sale?
How many comparable condos sell each month?
How many of the available condos do the think those buyers actually looked at?
Be aware, most real estate is previewed on line. If your on-line fact sheet views exceed your target threshold, the buyer is rejecting these properties.
Based on these numbers, is your number of showings equal to, less than or greater than area sales and community sales.
You may be getting all the business there is.
Pay the dollars needed to get on the community bulletin board and newsletter.
Of course, if you don't want to do the research...lower the price! As others have pointed out, the MLS is the common denominator. Price is the attention grabber.