Home Selling in 21085>Question Details

Dale, Home Seller in Joppa, MD

Second question -- We have interviewed three listing agents. However, we were unimpressed by the agent from

Asked by Dale, Joppa, MD Wed Dec 5, 2007

the primary agency in this area. Is it acceptable to interview another agent from the same agency?

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Answers

15
Interview 10 if necessary. Do not settle. Do not do it yourself.
2 votes Thank Flag Link Wed Dec 5, 2007
Great agents can come from small, medium, or large agencies. You may interview more than one agent from the same firm. Because agents are independent contractors, you will find some similarties, yet also differences in the offerings from the same firm. In each instance, the firm may provide certain components of the marketing mix and seller suport, while the agent provides the other. Which functions are carried bg the agent vs. the firm, varies widely. In one instance, the company may only provide an office, and all of the marketing is on the agent vs. in another firm, the company may provide all maketing support while the agent manages the sales, showings, negotiations. By all means, feel free to interview more than one agent from the same office.

When hiring a listing agent, focus your goal on who does great marketing, and who you trust to give you good guidance and representation through a transaction. Your buyer will likely come from anywhere, any number of different agencies in your marketplace. You will want a listing representative who will reach aggressively to all buyer agents at all co-op brokers. Additionaly, look for strong online marketing skills that will reach to your buyer, wherever he or she may be, regardless of who they may be working with.
1 vote Thank Flag Link Sun Dec 9, 2007
Deborah Madey, Real Estate Pro in Red Bank, NJ
MVP'08
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Dale
You pose an interesting question. I'd like to share a couple of statistics that might surprise you.
The California Association of Realtors performs a survey each year of buyers and sellers. In the 2006
Survey, sellers cited the company affiliation as important 2.2 out of 5, five being very important. In the 2007 Survey, company affiliation did not even track.

What does this mean? Sellers select and interview Realtors based on their reputation in the area, not their brokerage. So maybe you should ask around for suggestions. IMHO sometimes the "big" brokers are not the best.

Also, as a side note, Keller Williams Realty spends ZERO dollars on corporate advertising. That's right, you have never seen a Keller Williams ad. The reason for that is that KW figured out that it's the relationship people have with KW associates that matters.

Here is an interesting piece of news:AUSTIN, TEXAS (May 23, 2007) — Keller Williams Realty ranks among the top five established and recognized real estate brands, according to the recently released Swanepoel Trends Report 2007, published by RISMedia.

While other national real estate franchises spend tens of millions of dollars every year inundating the airwaves and print media with professionally crafted consumer advertising campaigns designed to establish their brand as the best, Keller Williams Realty “has never spent a dime on national advertising to consumers,” says Gary Keller, chairman and co-founder, Keller Williams Realty.

So, aside from some shameless bragging, the Realtor that you select should be the best Realtor. Company affiliation may be important in some part of your decision-making process, however the weighting should rest with the Realtor.

One more closing thought. You don't mention how you know that this brokerage is the primary agency. It may well be that after some investigation there are more alternatives than you thought.

Good luck, and Merry Christmas!
1 vote Thank Flag Link Wed Dec 5, 2007
Keith Sorem, Real Estate Pro in Glendale, CA
MVP'08
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Absolutely, you need to find a Realtor you can trust. The biggest agent in an office might not be the best for you so unless you signed a listing agreement already, you should continue to interview agents until you find the right one for you.

Note that we are mostly independent contractors chose to be associated with a certain Brokerage; the brokerage should allow and encourage healthy and honest competition for the consumer's benefit.

Sylvia
1 vote Thank Flag Link Wed Dec 5, 2007
Sylvia Barry,…, Real Estate Pro in Marin County, CA
MVP'08
Contact
No not at all. The agent you choose to use should be someone you feel would best represent you. It is quite acceptable to interview another agent from the same office. With Mulitple Listing Service it makes it easier for all real estate office to show you house. Not just the listing agent. The main concern you should have is how the agent would market your house as the listing agent. Just take your time and interview as many as possible.
1 vote Thank Flag Link Wed Dec 5, 2007
If you haven't signed an exclusive agency agreements with any of the ones you interviewed, then most definitely! And even if you have signed the agreement, there are ways to end the relationship. Make sure you read the agreement thoroughly and if you have specific questions, you should consult an attorney.
Web Reference: http://ww.eMarv.com
1 vote Thank Flag Link Wed Dec 5, 2007
As a home seller, you may interview as many agents as necessary to find the one that you are most comfortable with. I recently went on a listing appointment and the seller (a former REALTOR) was going to interview two agents from the same office. Remember, each agent is an independent contractor working under a broker, so their styles will almost always be different. Since I work on the Eastern Shore, I have a great agent that I can refer you to that covers your area. In fact, I referred one of my clients to her and she listed their home and it had 3 offers the first week. My clients love her as much as they love me :)She is very detail oriented and active in the real estate community. Send me an email or give me a call if you want to discuss it further.
1 vote Thank Flag Link Wed Dec 5, 2007
Hi Dale,
Is the primary agency in your area the best? Not necessarly. Some companies do well because of 2 or 3 good agents in the office. Then there are the realtors who do well because they are involved in the community---both of these are good. When you call the office to talk to an agent, you can get anyone on the phone, speak with them and see if you like what they have to say and if you think you could have good rapport with them. Ask the agent if they could meet with you at your home. Most realtors are good, there are only a few slackers.
I always say a realtor is a realtor, we are all the same as far as knowledge goes, but do we have the time and energy to persue what you need as far as your house goes? Remember, just because your house doesn't sell, it is not necessarily the realtor's fault. It could be your location, the upkeep on the house ( a 70's house that hasn't been improved on thru the years will not sell for the same price as an updated house).
When picking an agent, the Company you choose does not have to be the one that is the most well known. Small offices are just as good, and many times better, as they may be just starting out and truely appreciate your business.
0 votes Thank Flag Link Tue Apr 9, 2013
Are you expecting something that can't be obtained?
0 votes Thank Flag Link Mon Jan 16, 2012
Yes! Yes! Yes!- You need to interview as many agents it takes to find the one that you feel will work for YOU and YOUR needs. When interviewing, keep in mind that ultimately it is the agent that is selling your home for you, their marketing plan, the price set, the home's condition, and your location- not always what brokerage the agent is with. In this type of market is important that the agent that is working for you is knowledgeable with the market conditions and is keeping up to date with the changing loan guidelines. Choosing a Realtor is a VERY important decision- as most of the time a person's home is where all their wealth comes from. It is important to hire a full time Realtor and to ask them about their marketing plan and how are they going to service you, not in just trying to obtain an offer but also once you do recieve an accetable offer on your house. I am a Top Producing agent from my office and would love to sit down with you and discuss your needs and my services in which I could offer to you!
0 votes Thank Flag Link Tue Nov 18, 2008
Dale -

Work with someone you trust and as importantly, you like. Selling your house and mortgage financing can be a mysterious process as it is. Find an agent you feel can cumminicate the best with.
0 votes Thank Flag Link Sat Dec 8, 2007
Deal with realtor who is computer savvy becuase these days marketing is all internet based and use a brokerage with internet presence.
0 votes Thank Flag Link Sat Dec 8, 2007
Who recommended the agent you interviewed? Office Manager, Broker, or a friend of yours? If it came from the office, they may have recommended the 'duty agent', or 'best pet' or someone who needs a boost - find out who is the best listing agent in the area - and interview them - don't go by company, go by the listing agents, not the selling agents. A good suggestion is to call the Broker of the office, and share with them your concern, and ask who is the best LISTING AGENT in the area! Many make the mistake of hiring good selling agents to market their properties, while their expertise lies in selling, not marketing! Good luck, wish you were in my marketing area!

Bill Wootan
Web Reference: http://www.billwootan.com
0 votes Thank Flag Link Wed Dec 5, 2007
You are the customer - you need to hire you YOU feel comfortable with. No matter if they are from the biggest firm or the smallest. While the "largest" or most well known firm in your area may be a great choice; finding the best agent should be your goal. Good luck.
0 votes Thank Flag Link Wed Dec 5, 2007
I absolutely do not see a problem especially if this agent comes recommended or does the majority of business in your neighborhood. The company an agent is affiliated with is pretty important but in the end what is most important is the agent you hire because that's who will get your home sold! Good luck.
0 votes Thank Flag Link Wed Dec 5, 2007
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