What you should be looking for in a Realtor is one that is responsive, and has a strong Internet presence. You should be able to Google them and find them easily and when you look on sites such as Trulia, Zillow, Realtor.com, etc you should immediately find them and their listings should be prominently displayed. (Here's a clue it costs money and the majority of agents working think real estate is a low overhead business) They should be using a professional photographer to take pictures as this is the single most important piece of any successful marketing campaign.
Don't be afraid to ask agents your interviewing to tell you how many closing they've had in the last 12 months (if it's less than 15, keep looking and it really should be in the range of 30 or more) then ask how many were their listings as opposed to buyers and finally ask them to show you written evidence of this. (Any decent agent can quickly print out a sheet from their MLS showing this to you)
It sounds like you got a Dud and it's time to move on.
Every real estate professional on Trulia will CRINGE when they read your question. Never, can we imagine ourselves on the other end of this story. All of us would, without exception, make you dance with joy of the level of service and responsiveness to your every direction. The truth, however, is quite different.
First, before anyone responds, would it not be beneficial to know exactly what you are selling? For instance, sprinkled about the Tampa Bay area are a few octagonal home and even a few log cabins. I'm sure they are each and every one 'tricked out' to the max, but there will still be few buyers and for these homes to remain on the market for extended periods of time is very predictable UNLESS the seller is willing to 'take it squarely on the chin' and sacrifice their equity on the alter of expediency..
Some homes are priced at the +3 Million segment. These homes are also unlikely to sell in 90 days.
Your real estate professional shared with you data regarding area sales at various price points and sales of comparable homes in a variety of areas similar and competing with your home. Until these numbers are shared, making judgement is a reckless behavior. Based on the data provided, one can not judge if your home is a 90 day sale or a 48 month sale.
Often I have worked with home sellers who knew they knew more about marketing their home than I did. Following their comprehensive instruction resulted in a aged listing and a disillusioned seller, much like yourself. Fortunately, the seller(s) would ask, "What's wrong this this marketing strategy?"
At that time we reviewed the exact same data shared at the time the listing agreement was signed. "Remember," I ask, "when I shared with you that of the 6,000 inquirers for home for sale in the Tampa Bay ares that more than 2,000 originated from California?"
"Well, yes, I do recall, but my home is in Florida. What has that to do with this conversation?"
Sharing the conduit for this disproportional interest brought to the seller an understanding that marketing a quality home is more than:
1. Entry into the MLS,
2. a sign in the yard.
3. open houses,
4. flyers and
5. a pray or two.
Marketing IS knowing the market:
A. Who is buying
B. What are they buying,
C. at what price,
D. Where are they located,
E. How can they be reached
D. How to get these buyers to take action and
F. How to leverage your homes assets to establish the context in which your home will be discussed.
If your existing agent is unable to express comprehensive knowledge regarding these issues, perhaps a change is merited. If, however, you have been micro managing the marketing of your home, there may be a completely different and perhaps better solution than placing blame on your agent.
Have a chat with your agent. Remember when you first met, your agent shared, "There are two outcomes to this meeting, you choose NOT to do business with me or you do choose to do business with me, which ever you choose we will shake hands and be friends." Give everyone the opportunity to remain friends.
Best of success,
Annette Lawrence, Broker/Associate
Remax Realtec Group
First Look: http://youtu.be/PumYpkgybXE
Best of Luck,
Keller Williams Estates Calabasas
Kind regards ~ Andrea Wince ~ RE eBroker Inc. ~ Lic. 01439761
I would also like to respond to a few questions some have asked regarding our particular situation - a little more information, if you will, but still keeping this anonymous, for our realtor's sake. Our house is not very unique in any way that might turn buyers off (oddly shaped or a log cabin..., as Annette had mentioned). It is in a very well maintained, beautiful neighborhood, quiet tree lined street, close to good schools, etc. and our house is one of the most attractive on our street. Our realtor also initially told us our house should sell in less than 2 weeks.
The other bit of information regarding lowering our price.... Initially, our realtor sat down with us, showed us the CMA, etc, and praised our house for our recent remodeling and told us what he thought it would sell for. Then, a month later, once we had done some landscaping and other improvements, and moved out, had it professionally cleaned and put it on the market, he then asked us to lower the original estimate he gave us by $50,000 - $80,000. So, we were a little dissappointed because some of the improvements we had done were based on the original selling estimate he provided to us. He said another house had come on the market on the next street (which he admitted was priced way below market), but he still told us we had to compete with it and lower our price. We did lower it based on his advice, but we lowered it by less than he suggested, part of which, was due to his own first estimate he gave us, where he showed us comps in our own neighborhood which had very recently sold for the higher price. To answer Kaylyn's question, the reason we have been on the fence about changing realtors is not so much due to the fact that there is something we like about our current realtor (other that the fact that he seems like a very nice person); it has more to do with the ethical part of the equation. We would just feel bad switching, I guess. We have had these conversations with him about what we're not happy with....many times, and he says he will do better - he just does not deliver.
Currently, we have two buyers who are extremely interested and are looking at the seller's disclosure and our inspection reports. If we don't get an offer out of these buyers, then we are definitely going with another realtor, when our leasing contract exires at the end of the month. Thanks again, to everyone for their advice! I sincerely appreciate it.
Our team always recommend interviewing three agents/agent team's to find one who will be a good fit. A team that will provide you with the guidance and representation you deserve.
Moreover you want to find an agent team with a proven track record, that has experience in your community and will be attentive to all your needs, treating your sale with the utmost care. We have provided a web reference of 10 questions you should ask Realtor teams you are interviewing.
We would hope the agent you have will be proactive and very responsive to any questions or concerns you may have and make selling your home a pleasurable and successful experience.
Good luck and Happy House Selling!
On another hand, by the way your agent is treating the sale it seems to me that they don't believe the house will sell. How realistic are your expectations for the sale process and for the sale overall?
Relationships are a two-way street, and if you are thinking that the next agent will do a better job - they'll do some things better, and some things worse.
If you had taken the initiative and told the first agent that you wanted better/more (whatever), you could have determined their capacity. To go to another agent is easy, but it doesn't relieve you of the obligation to tell them what you want.
The short story - if you don't tell people what you want, you're not likely to get it.
All the best,
You need to have the same conversation with him/her that you just had with us, point by point. Don't skip anything. It won't be easy but the answers you receive will give you a pretty good indication whether you want to continue your business relationship with that person.
Best of luck!
I personally would suggest you leave this agent and find a new one that would better fit your needs, but again I feel that since you are hesitating there is more to the story and if there is then don't feel bad to give them the "talk". Just make sure whatever you do the end result is you feeling comfortable with your decision, and well on your way to getting your home sold!
You may just need to adjust the price along with the market. I think location is the main factor to sell your house. I'm looking to buy another house. If you can, please show me your house on mls listing. Thanks.
If your price, after two price reductions, your home is still above market comparables, then the lack of a sale is not your agent's fault.
That said, the poor service your described would be reason enough to search out someone new. I encourage you to invite 2-3 agents to your home, ask them what they think the list price should be, and what they would offer to get a better result.
Wishing you success.
excellent photos and marketing, so it could be that your home is not priced correctly or
represented correctly. Is your home presentable? Do you have a full service contract with your
realtor, or are they discounting their services. There may be many variables involved. My experience in listing San Jose homes has been when priced correctly, we are receiving multiple offers over asking.
You LISTED the house at too-high of a LISTING PRICE; was this because you did not listen to your Realtor. This has been my experience, many times.
Now that you have lower the price, twice, the buyers are asking what is wrong woth the place.
You may have a great looking place, upgraded and with great curb-appeal, and if the LISTING PRICE is too high, the buyers will not put it on their list to see. FACT!
Have your Realtor do a new CMA, (new or old) and price it accordingly.
It matters not what YOU think your house is worth; the only opinion that matters is the Buyer's opinion: If you cannot accept this, then you are not committed to selling.