Our home in East Cobb (Roswell) was listed at the end of April It was over priced at the time 299,900(my

Racheal Majors
Home Seller
30075

husband and I knew that but we listened to our agent who suggested that price. Our home is 4bd 2 1/2 ba with no basement (crawl space) Brand new kitchen cabs granite slab ctops etc. no yucky wallpaper nice hardwoods neutral panit colors great neighboord lassiter school district.. we were getting tons of showings the first 2 months like 2 or 3 a week now it has really slacked off we have since lowered the price to 279900 have we missed the boat? Is it to late for us?

Answers (10)
Corlett
Home Buyer
Roswell, GA

Is your home still on the market? Can you post a link up somewhere i can find it?

Tue Sep 1 2009, 07:24
Hank Miller - B...
Broker
Atlanta, GA

What's the address? Pop that into the mix and you'll get pointed opinions.

Hank

Wed Jul 15 2009, 04:19
Mark Laycock
Agent
Roswell, GA

It has been 3-4 months since you listed your home, correct? You may want to establish an emergency pricing strategy with your agent. This will depend on how motivated you are to sell your home. According to research by the National Association of Realtors, price reductions are a major factor that is triggering home buyers to make an offer. Even Trulia.com has set up a search criteria for home buyers to find these homes with price reductions. July and August of last year ranked as some of the greatest number of homes with pending offers. You may still have time for this selling season if history has any intention of repeating itself. Get with your strategy team ASAP.

In order to appeal to this type of buyer, consider making adjustments to the price every 30 days (or less)depending on the number of showings or offers you are receiving. A realistic goal is for every 10 showings you should receive an offer. If no showings, you really need to lower your price to increase the pool of buyers that can qualify to buy your home.

Keep in mind, that there are other factors that to why your home is not selling. Think about these:

Price
Condition
Location
Availabitlity to Show
Marketing
Terms
Available Funds for Financing (Money Supply)
Pets and pet odors

One very important factor is determining the condition of your home. There may be one simple isue that you may have overlooked or forgotten about since you originally listed your home. Would you like to brush up with a FREE refresher / crash course on how to prepare your home to Sell Faster and for More Money? You can see a free video at my website, http://www.NorthMetroMLS.com. You can go there and choose the tab "Great Video". I hope you enjoy watching. You may pick up one or two new ideas simply by watching that will help you get your home SOLD!

Mark Laycock
Metro Brokers/GMAC Real Estate http://www.NorthMetroMLS.com
404.843.2500

Tue Jul 14 2009, 15:30
Hank Miller - B...
Broker
Atlanta, GA

Good point David - I have buyers that have lost deals that smacked them right in the face because they want to be cute and beat a dead horse. Many buyers just don't understand what constitutes success for them, theny they trip and get the yipps when they find it. Of course I blogged on that http://www.trulia.com/blog/hank_miller_-_associate_broker/20…

This may be another example of an agent telling them what they want to hear instead of what they should hear. Unfortunately our industry continues to have agents that really have no idea what they should be doing and there are buyers and sellers that don't know how to properly qualify agents. The idea that you should use an agent because they're a friend or relative is asinine....and in most cases it costs the client money and time. Not saying this is the case here, but it has those characteristics....I don't understand why folks are reluctant to ask hard questions, expect thorough research and demand results.

Hank

Thu Jul 2 2009, 06:07
davidwbrower
Agent
Cherokee County, GA

I don't normally give FREE advice. That's like helping out an agent who hasn't a clue and they get paid. But I sold 5 houses this week and i'm feeling generous. Lassiter is very desirable first of all and homes priced right in that school district don't last. I sold a house two weeks ago in less than 24 hours on the market in Pope HS district and that is very similar demand. So, I must first, once again, agree with Hank. What the heck are you letting your agent set the list price for? It's your money and all I ever do is provide you with the information and the facts and you make your decision about your money based upon your motivation and your personal goals. So, don't blame your agent b/c at the end of the day, you get to decide what to price your home at. Now, another agent commented that if $299K was overpriced months ago, don't you think $279K will still be over priced? Great comment! Look at it this way... right now you are trying to catch a ball rolling down hill and you are on the top side of the hill chasing the ball. What is the only way you are going to catch that ball? Get below it! You have to do the same with real estate pricing in this market. You need to be 5% below market value right now just to stay ahead of the competition. You are experiencing the kiss of death in real estate... overpricing! Now you will keep your home on the market much longer than if you had priced it right to begin with. Get serious and get motivated. Over pricing is not a great strategy by anyone. And especially not in this market. And don't think that if you lower it too much you'll get even lower offers. The common sense public with good agents see good deals when the see em. I had two buyers today alone who missed out on great deals b/c they weren't willing to pay near full price on each of their desired homes respectively and both went under contract in less than a week when the prices finally hit a desirable point. There's a magic number you must find, and when you do, don't be surprised you'll have multiple offers on the same day. Good luck!

Wed Jul 1 2009, 14:38
Hank Miller - B...
Broker
Atlanta, GA

Racheal -

Why would you knowing list for more than you intuitively knew it was worth? Did this agent do a real market analysis or just the easy mumbo jumbo nonsense and tell you something to get you to list? I hope you vetted the agent and verified that they know what they're doing....But to the case at hand -

Lassiter is a desirable school district, while the train hasn't left the station, it's moving - most buyers want to be in place a few weeks before school starts. TODAY - get on your agent and tell them that TOMORROW you want a thorough briefing on how your home competes, what to exploit and what to overcome, what price you can reasonably expect and when you can expect it to catch an offer. Have them detail everything they've done already, review feedback and show you how and where it's posted on line. Bottom line is that you have a great schoold district and in a few short weeks that buyer push will subside.

Have a look, this is a taste of what you should see - http://www.hrmiller.com/understand-the-data-.asp

Hope it works out

Hank Miller, SRA, ABR
Associate Broker & Certified Appraiser
Prudential GA Realty
678-428-8276

Wed Jul 1 2009, 14:08
Barry Wolfert
Agent
Marietta, GA

It's not too late but you need to adjust to the current market and price accordingly. You also need to look at the feedback from the showings and determine if there are other issues you can address. Lack of basement is a big issue. Many buyers are looking for homes with a basement. There's nothing you can do to change this but your marketing must focus on the features and value you have.

As an agent in the E Cobb area, I can tell you that even though it is a high demand area because of schools and location, there is an abundance of inventory and lots of options. I recommend you evaluate the marketing plan going forward and what a realistic selling price is not listing price.

Feel free to visit my website for more information on the current market at http://www.northatlantarealestatevoice.com. I wish you good luck.

Barry Wolfert, Associate Broker
Re/Max Communities
770-656-7551
bwolfert@mac.com

Wed Jul 1 2009, 13:54
Tammie Seldon
Broker
Atlanta, GA

You have not missed the boat but you are in a pattern of chasing the market. The sales price of your home directly correlates with the percentage of buyers that will view your home. And subsequently lengthens the time that your home will spend on the market. You will need to have a detailed comparative market analysis done on your home, withdraw the current listing and relist at an agressive price. This coupled with extensive marketing will help to bring back the traffic needed to get your home sold sooner rather than later. Good Luck!

Wed Jul 1 2009, 13:47
Barbara Q.
Other/Just Looking
Bergen County, NJ

Racheal - If $299,900 was way over priced 2 months ago...is $279,000 an aggressive price today?

We suggest that you price your home aggressively then offer a $7,000 Buyer Incentive that stimulates curiosity and interest and acts as a catalyst to drive traffic to your home.
This $ can be used to:
1.) reduce the purchase price (Reduces the Buyer's payment by $38.48/month)
2.) Pay closing costs
3.) Lower the Buyer's interest rate/payment
a.) Permanent Buydown
b.) Temporary Buydown (Reduces Buyer's payment by $315/month Year 1 and $162/month Year 2)
4.) Combination of the any/all of the above
5.) NONE of the above...you put the money back in your pocket if you have multiple offers.

Think outside the box.
Any questions please contact me: BQF@321advantage.com

Wed Jul 1 2009, 13:37
Jennifer Hayes
Agent
Cortlandt Manor, NY
FIRST ANSWER

Generally speaking, lots of showings but no offers mean that 1) there's one big thing that people have a hard time getting past (but that doesn't sound like your situation) or 2) you're in the right ball park but the price was a bit too high to even generate an offer.

Your agent should be contacting every agent that walked through your door and inform them of the price reduction - and encourage offers and bids from their buyer clients.

Good luck.

Wed Jul 1 2009, 13:26

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