* Repeat buyers are more likely to find their home from an open house than first-time buyers and repeat buyers use open houses more frequently.
* Mid-income buyers, those with income between $55,000 and $75,000, are most likely to find their home through an open house compared to other incomes. However, as income increases the use of open houses actually increases as well. So higher income buyers are walking into open houses, but not finding their home through them.
* Older buyers, 65 years and older, are more likely to find their home through an open house than other age groups. As age increases the likelihood of using open houses as a search tool increasesâ€”45% of buyers aged 45 to 64 used open houses, compared to only 28% of buyers aged 18 to 24.
* Buyers in the South are most likely to find a home through an open house compared to other regions.
* Buyers of new homes use open houses much more frequently than buyers of previously-owned homes.
* Married couples and unmarried couples are more likely to walk through open houses than single buyers.
* Buyers whose primary language in the home is not English are more likely to use open housesâ€”44% of buyers whose primary language is English use open houses, compared to 59% who use a language other than English in the home. Similarly, buyers who were not born in the U.S. are more likely to use open houses as a search toolâ€”43% of those who were born in the U.S. use open houses compared to 57% of those who were not born in the U.S.
Stephan von Jena
2012 Gold Award Winner - Top Producer
William Pitt Sotheby's International Realty
1057 Post Road
Darien, CT 06820
Proudly serving the Darien, New Canaan and Norwalk/Rowayton markets.
Buyers represented by their own Buyer's agents often find the properties on their own and then they have their agent's schedule showings.
One is better off making sure that great photos are presented along with comprehensive attachments (PDF's of Tax card, Plot Plan, possible floor plan, Seller's Discloses, deed restrictions, etc.) being made to Buyer's agents in the MLS system. IMHO, absence of such PDF attachments to a listing in the MLS system is a disservice to the home sellers an agent is representing.
An interactive floor plan can be generated with http://www.ThingLink.com and here's an example: https://www.thinglink.com/scene/324613649467441153#tlsite
When it gets to be slow and foot traffic is obviously in half, I will schedule one once a month, or a few days after any price changes.