Open solicitation, or subtle solicitation is often criticized here, by buyers, sellers and agents alike. It is also patently against Trulia's community guidelines.
We agents don't "jump on" each and every self-aggrandizing post, as we figure that the general Trulia-reading populace is smart enough to discern a snake-oil pitch when they see one, and that the pitchman is harming himself (and potentially his agency) more than he's helping.
There is a link in web references below to a thread that has some FSBO info, but also in it is marketing ideas that you could do on your own to augment you Realtor's marketing. The buyer agent sign has actually worked before. If you choose to become proactive, ALWAYS keep your Realtor informed of your efforts.
"Consider ERA Franchise and look into their Seller Security Plan. Chris"
I see a lot of open solicitation of clients, and referral fee seeking on this forum. I realize that all of that is basically acceptable and never criticized. However, this is new territory that I haven't seen before. I interpret your post as solicitation of a client from another brokerage. Albeit not specifically to your office, but still a suggestion to switch companies to one you are associated with. This when Ethan was not complaining about the level of service from his current brokerage at all. Even if this form of solicitation is also permissable, don't you think it could be somewhat tacky if not unethical? If I have somehow misinterpreted your post, I apologize, but I don't see how I could have. Possibly you did not read Ethan's entire post, and did not realize he was already with a brokerage.
Do your very best to be ready for showings at a moment's notice. Most of the time we schedule about 8 homes to see and if one of them is not available when we request it, I rarely ever get a chance to show it again. Also - be patient and let EVERYONE you know that you're selling the home. The answers can go on here as you can see. Best of luck to you!
One other thing you said raised a red flag: "...feel as though looking at the comps that our house is a steal based on the improvements we have made here." OK: Your house may well be a great value. However, you wouldn't believe how often sellers of overpriced homes tell me: "My house is a steal because of all the improvements I've made."
In 99% of the cases, the improvements fall into one of the following categories:
Maintenance or Repair: Not Improvements
These are folks who have put a lot of money into their homes. Maybe a new roof a few years ago. Or a new HVAC unit to replace one that was 20 years old. Here's the sad truth: Buyers expect roofs that don't leak and HVAC units that heat and cool a home. If the old one was failing and you've just put $5,000 into a new one, that's fine. But that will return almost nothing of your investment. A house with a 2 year old roof and an identical one with a 15 year old roof (in decent shape) are worth very nearly the same.
Improvements That Don't Return Value
Most improvements don't return 100% of the investment, or even close to it. Depending on what the improvement is, you might see a 60%-80% return. That includes things like new windows, a finished basement, a swimming pool, a sun deck, and so on. They may be good, well-done improvements. And they may have made the home more enjoyable for you. But don't look for a 100% (or more) return on your investment.
Sometimes Harry Homeowner attempts to do the improvements himself. That might include finishing off the basement, or upgrading a bathroom. These are invariably done without permits. And very often they don't look good. They don't function well. These can actually detract from the value of the property.
Now, maybe your situation is different. But the question comes down to: Can potential buyers see the value in the improvements you've made, and are they willing to pay for them? And if the answer is no, then--regardless of the quality, utility, or cost of the improvements--then you have to recognize that when pricing your home.
Hope that helps.