Good news about Tarpon Springs, Palm Harbor, Dunedin and Clearwater is that we get lots and lots of visitors from the 'lands-of-the-frozen-chosen' who come to realize..."I can live like this everyday!" This is important to realize when creating a plan for your waterfront properties.
Obviously, I would suggest taking advantage of the marketing expertise of a real estate professional. However, if you are committed to doing this yourself for your father, you do have options. Drop me an email and we can chat about the appeal and message to use and where to put it.
Also, check postlets.com and craigslist, in addition to this site and zillow you can get a lot of exposure that way. I do agree with the other Realtos who answered here, however--this market is not one for DIY sellers, unless you have some experience!
I can plug it into my referral network as well if you like, to see if I can find anyone 'recommendable' up there--I have not had much luck in the past with Citrus County, however.
Interview agents that specialize in that area. Land is even more difficult to sell on your own. It is north of where I work, but my mother did live in Timber Pines in Springhill. I worked with another agent on my Mom's home. She was very knowlegable in the area and professional.. Her name is Cheryl Burnett. Her email & number are: firstname.lastname@example.org (352-650-6469). Hope this is helpful and good luck.
Broker Associate, GRI, CDM
Real Estate Consulting, Marketing & Sales
Prudential Tropical Realty
If giving seveal listings I would ask him to lower his rate on his share. (NOT THE BUYERS SIDE) Example if his rate is 10% ask him to give 5% to the Buyers agent and take 3% for himself 8% total.
VERY hard market to sell in!!!!