Hi. We have a house for sale that has been on the market since April of this year. We just cant get it sold. Its a 3br 1ba twin in 18103. The house is in great shape and shows well according to our agent, but its not selling. The house is completely empty and ready for move in. Is the Allentown market that bad? Is it the subprime scandal thats keeping buyers away? Time for a new agent?
No,
The Lehigh Valley continues to be a strong market - one of the strongest in the country. Everyday homes are being bought and sold. The key to selling a home is price. Most homes that are not selling are over priced. The market will determine the value of a property. Right now values are down, yes. But 2-3 years ago they were inflated, so now the market is simply correcting itself.
If you are a buyer, right now the Lehigh Valley Real Estate market is very hot. Many many great deals and rates are at historic lows. If you are a seller ther eare plent of opportunities to sell your home if you price it correctly and use a knowledable agent, not just someone who will put it on the MLS and slap a sign out front.
Perhaps it IS time for a new agent. You will have to decide. Here are some questions that may help you decide. Is your property everyehere on the internet? Is it in Trulia? Is it on Active Rain? Zillow? Google and Yahho - does your address come up in the search? Has your agent shown you a recent market analysis so you will know if you are priced correctly? Do you receive feedback from your agent on showings? Have you and your agent discussed this feedback and possible changes that need to occur?
If you are answering NO to these questions, then it is time to call a new agent. When does your listing contract expire? An empty house IS certainly more difficult to sell. Has your agent suggested staging?
Please give me a call. I have a team of 6 realtors for the price of one, and we are here to help you get your home sold. http://www.bradburyteam.com 610-952-3578
While price usually gets looked at as a primary reason a property doesn't move, it very well may be time for a new agent. That's a question you should think about carefully in regards to how your property is being marketed. While newspapers are the old standby, they are dying as a primary method of home selling advertising and I would never recommend major investments into paper advertisments. It's just not the primary way it's done any longer.
You should sit your agent down and say, "Show me where my house is being advertised on the Internet"...if they can't spit out the answers without blinking, you may want to start digging more. Are they providing more than just the usual MLS listing, the standard company website placement, and maybe a single photo showing on Realtor.COM? In this day and age, 80+ percent of home buyers are searching online...and not just locally. Your property needs exposure on a national level and your agent should be providing you with more than just those three typical avenues.
Ask the agent, "What about Craigslist? What about Google? Yahoo? Is my listing on the local newspaper website? What can you tell me about Point2? How about Frontdoor.com? What about your national website?"
If you get a blank stare...it's probably time you start looking for a new agent once your agreement expires. There's no guarantee of course that changing an agent will make things better, it all may still come down to price, but you need your house on as many websites as possible and you need an agent who understands how and why that's needed.
Stavs, it could be ALL of the above or just that you are in the trend of the market known as a downturn or down market. Find out the comps (from your Realotr) for the last 6mths, 1yr and 2-3 yrs to get a 'feel' for the market cycle you are in. I am in the Harrisburg Pa market both as an investor an a Realtor and in this market we are (as most are on a National level) in or at either the turn of the 'peak' or already on the 'down' market cycle. If you ABSOLUTELY have to sell then find out the CLSOEST comps and then price your home BELOW that range. Of course, you may be asking yourself (or reminding yourself EVERY DAY) "I owe too much to do that!?" - there lies your 'benchmark' for your price...Hope this helps!...
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