Is it a good strategy to take a property off the market, that has been listed for over 150 days and repost it?

Don Franzen
Home Seller
Chicago, IL

to start over on the days on market? Does it even matter to potential Realtors for setting up showings?

Answers (5)
Lisa Schade
Agent
60031

There are different schools of thought on this. Some agents will cancel and relist to put your home in the spotlight again. But, to make this effective, you need to be the nicest house for thre best value. When you find that scenario, it won't matter if you cancel and relist. We will find you!

Wed Jul 23 2008, 08:42
Cathi Weaver
Agent
Chicago, IL

Hi Don,

As of only a few months ago, days on market showed up on our listing sheets, now it is just listing market time. But, the days on market still shows up in the listing and property history section, so any Realtor should know with a few clicks of the mouse how long the home has actually been on.

Ultimately, if a Realtor has a client set up to receive new listings, they have probably already received your listing in the bunch. If you haven't gotten any Realtor showings, then your home isn't fitting the criteria of those buyers. So, if you have it relisted as new, giving it a new listing market time you are still fishing in the same pond and I too would suggest you need to change something, most likely the price, in order to appeal to a new set of buyers.

Hope this helps!

Cathi

Wed Jul 16 2008, 09:53
Tom McCarey
Agent
Chicago, IL

Don,

It doesn't really matter. The primary determinant with respect to your time on the market is price. And even with this said please bear in mind that value priced homes are staying on the market longer for four significant reasons -

1) increased inventory and longer time frame to absorb this inventory,
2) more nervous buyers who are not transacting,
3) hyper constricted lending guidelines taking prospective buyers out of the buying pool, and
4) buyers who intend to low ball even fairly priced properties.

Back to your original question - while making your listing appear "new" may lead to a spike of activity I urge you to consider that this spike is illusory. At the end of the day what will enable your listing to gain traction is pricing combined with effective, consistent, and technologically savvy marketing.

Best of luck with your listing.

Tom McCarey
The Real Estate Lounge Chicago with @ properties chicago

Wed Jul 16 2008, 09:48
Stacy Karel
Agent
Chicago, IL

It doesn't change the market time of the listing...Price change and reduce the price

Wed Jul 16 2008, 09:42
Pat Starnes
Agent
Brandon, MS
FIRST ANSWER

I would suggest this only if the price had been reduced, or if improvements had been made to the property that would positively affect its saleability. A home receives the most activity when first listed, and if it is priced correctly and in great condition, it will usually sell within the shortest timeframe. Reducing the price at a later date could be overlooked once the listing has become "stale". Removing, then re-entering the home shows the listing as "new" and brings it to the attention of Realtors when they are searching for clients.

Web Reference: http://PatStarnes.com
Wed Jul 16 2008, 09:35

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