As it pertains to what I believe the most important sites to maintain a presence:
My opinon on where to post: There is no reason to NOT put a sellerâ€™s listing everywhere if you use direct data feeds (XML from your server) and syndication services (postlets, P2, etc.)
I am careful about how I use FB or Twitter with listings. It can be considered spammy and could cause follower to disengage. I believe it is better to maintain engagement and let followers go to the listings vs. a cram down approach. FB Marketplace excepted.
Deborah â€œDebâ€ Madey
Peninsula Realty Group
I also like http://www.unitedcountry.com just because it allows you to search by the whole country, a region, state, or their office locations. I can input I want 80 acres with 3 bedrooms for under $200k and find one somewhere in this country.
If realtor.com would change their interface from being flash based with all kinds of moving pictures and ads it would be a huge improvement. I now only use it for daily updates. I wish realtor.com would also allow a search by state or other area beyond just a city area.
"Realtor.com, Zillow and Trulia are the dominant players in our marketplace"
Correct â€“ same in our market.
However, we also use a number of additional services that plaster our content everywhere. http://www.postlets.com is one such example. In addition, if you use services such as http://www.ePropertySites.com , they will also link your listings everywhere under the sun. Buyers search in so many different places, you really need to get the absolute best coverage possible.
Here are a couple of examples:
We also post to Facebook and Twitter.
Our local MLS just partnered with Point2Agent, which seems to have gotten our MLS lisyings synced out to a wide majority of the top consumer websites. I go to post them on these sites and already fnd them there! Automatically syncs them out ! Maybe your board has done the same, or will?
You can view their syndication partners here http://agent.point2.com/features/syndication.asp
Also Craigslist seems to work well, or you could always offer to auction the property on ebay, I'm a Certified Ebay Real Estate Trader, but that's not for the faint of heart.
I think the best advertising is word of mouth, and networking on as many social sights as possible and tell everyone everywhere when you have anything available. It seems alot of agents wait for people to come to them, but in my opinion going into some real estate offices is like going to buy a car. You're not sure what to expect, and then the slimiest agent always seems to get dibs on you...lol J/K
Especially for a woman, contacting an agent after being able to check out the property somewhere else first, whether it be here, or on a real estate businesses webpage gives you more confidence because you know what you want.
My husbands' business partner however is convinced that real estate marketing via internet doesn't work, but the 16 people who checked out his property listings this week, were probably the same 16 people who saw the link on my profile page! I'll be interested to see the responses to this...great question!!