1) to buyers on line who will see the on line marketing and want to come see your home in person. Here you need to really look at what's on line about your home (keeping in mind that the Realtor had limits with the number of characters and pictures that they can post on many sites), but making certain that it is appealing
2) To the realtors who will be bringing their clients to your home. For some realtors, a bonus or a higher commission rate can tip the scales with which homes they make a bit more of an effort to show to their clients and encourage their clients interest in. Your added bonus would encourage those Realtors to show your home
3) to buyers in person - here you need to visit your competition and check out their price points and make sure that you are really competitive. Drop your price if you aren't. Do the repairs that need to be done to your home so when they walk in the door it looks move in ready and they aren't seeing lots of little stuff that makes them feel that there is probably big stuff that needs to be done as well. Make sure that if everyone else in the neighborhood has granite countertops or tile floors you do also (but DO NOT over improve for the neighborhood as you are moving out and price yourself out of the neighborhood in the process). Decorate for today, not for 30 years ago - look at magazines and display homes, fresh paint, clean clean clean. Use color accents. You are moving anyway so pack it up and put it away - a stack of boxes in the basement is NOT a deal killer, they now you are moving, but having too much stuff out is. Hire a stager to help you fix up your home.
On to agent bonuses, I could not agree more with the prior posters - your goal is to incent buyers - and while you need to reach agents to get to buyers, you should have no problem if you are offering a fair/customary commission rate. Sweetening that up with a $2,000 bonus will have little impact - bonuses are viewed as compensation and must be paid through the agent's broker - and when they are, they are hit with the same split as the commission which dilutes that bonus further.
In this market, price is the driver. Focus there.
Good luck to you,
Unwavering Commitment to Service
Unfortunately, selling bonuses of this nature only appeal to the agents and have little impact on the actual customer. Our advice to sellers that are considering this alternative is to decrease the asking price by the amount in consideration.
This will have greater impact on the party who's attention you are seeking.....the buyer!