Home Selling in Swampscott>Question Details

Susan Demarco, Home Buyer in 01907

If my real estate agent cannot host an open house, can I as the owner? There is nothing in my agreement that says I cannot. Thanks in advance. Sue

Asked by Susan Demarco, 01907 Tue Jun 8, 2010

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Your agent cannot have anyone, who does not have a real estate license, hold a public open house EXCEPT (and this is an important "but")... the owner of the home.

The owner of the home is allowed to hold an open house, while listed with a professional agency, without disrupting anything.

Now, depending on the owner, there are all sorts of possible reasons why I might suggest it's a better idea to have a third party hold the open... but the question here is "CAN you?", and the answer is "yes".
1 vote Thank Flag Link Tue Jun 15, 2010
Alan May, Real Estate Pro in 60201
MVP'08
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Can you, yes. Should you, no. If your agent is too busy to do what you are paying them to do, or sub it out to someone else in their company, you should get another agent. Buyers don't feel comfortable giving feedback to the homeowner.
1 vote Thank Flag Link Tue Jun 15, 2010
You are more than welcome to host an open house. In fact, it should be a great help to your agent although I imagine they would like to participate in most of them. Just make sure that you have all the necessary information for potential buyers i.e. property listing sheets as well as business cards. You don't want to lose a potential sale!
1 vote Thank Flag Link Tue Jun 8, 2010
Hello Ms. Demarco,

You can hold an open house if you would like; just realize that the truth is the main reason agents hold open houses is to pick up new clients, if that client is interested in your home great. Of course if a buyer is interested in your home specifically, they can easily have any agent show it to them at a time that is convenient to the buyer and those clients are likely to be pre-qualified to purchase a home not just looky-loo's wanting to pick up decorating ideas. (Please be sure to think safety first: i.e. have someone do it with you, hide away all medicines, valuables & breakables, etc.). And Rudy's advice is great!

A much better option, and one that I think your agent will more readily agree to host, is a Broker Open House or Caravan/Tour. I would recommend that you make yours an event by serving a nice lunch or brunch (which your agent may be willing to provide) to encourage the agents to linger so they can get the most favorable impressions of your home. Many areas offer a lunch tour but if yours doesn't, ask to be the last home on the Caravan (which most areas have). If you live in a remote area, consider providing a $5 or $10 (depending on the distance) gas card or other incentive to the agents that come. Your agent should be more than happy to flyer the other real estate offices in the area & set up directional open house signs to make your home easy to find (and the general public may show up as well).

I also always encourage feedback from these professionals because they can give you great insight as to how your home stacks up against the competition which may give you ideas to improve the saleability of your home.

Best of luck with your home sale!
Trevolyn
0 votes Thank Flag Link Tue Jun 15, 2010
Hi Susan!

You have some solid answers below.....As the homeowner, you don't want to lose any leverage when it comes down to negotiation. Your agent is there to represent your best interests and provide the information to all potential buyers and buyers agents.

Good luck!
0 votes Thank Flag Link Tue Jun 15, 2010
You are the owner, you can do any open house you want .... but keep in mind there are pro's and con's to this approach.... Most times a neutral party (your agent) is better to discuss the property with potential buyers and not open you up for issue later having said something the buyer doesn't understand or understands incorrectly... Open houses are not the best way to get you home sold... staticly speaking ... not a great marketing venue... the agents do them to meet other sellers... but you will find mostly lookie lous ... and neighbors... better to price your property competively to your competition... and get it sold.. good luck
0 votes Thank Flag Link Tue Jun 8, 2010
Hi Susan - it's your house - of course you can host an open house!

Good suggestions below...........
Here are a few more.

Just make sure you don't share too much (or any) personal information. Factual information on the house is fine to share, and honesty is most important, but don't attempt to do any negotiating, or make general , well intentioned, comments like: "This house is in perfect condition"!

Know that when you say something is "new", it should be less than a year old - otherwise it is "newer" or simply "updated". Make sure you don't misrepresent anything.
Don't respond to any questions that are, well, questionable - regarding religious or ethnic make up of the neighborhood.
You certainly can say, however, how much you love your neighborhood, and have enjoyed living there - let your enthusiasm show!

So - ....go right aheead....... ..host your open house - give out fact sheets .....and smile a lot!

Good luck!
Debbie Rose
Prudential NJ Properties

ps make sure to ask your "guests to sign in! Let your agent follow up with them.
0 votes Thank Flag Link Tue Jun 8, 2010
Since your agent can't host an open house, you can ask to have another licensed agent from his/her office to cover the open house. However, as the owner, if you choose to host one yourself, it should be fine--do ask your agent for all related information.
0 votes Thank Flag Link Tue Jun 8, 2010
Absolutely you can. Your agent should welcome this additional help. However, make sure you are prepared. Safety is important when holding an open house. Put away valuables. Keep good records of who enters your house, when they enter and what they look like, even their license plate numbers if you can see them. Get their contact information so your agent can follow up.

Have your agent provide you with some forms, flyers, business cards, etc.
0 votes Thank Flag Link Tue Jun 8, 2010
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