Thank you for reminding us all that the first impression may be the last if the buyer doesn't emotionally connect with the space. Point-and-shoot cameras are notorious for producing underexposed photos. For agents without access to fancier equipment, I recommend they use some of the FREE editing tools at picnik.com to try and overcome the shortcomings of their snap-shot images. It's no panacea, but it sure beats doing nothing.
I think that's what it's called. I am a graduate of ISRP-International Staging/Redesign Professionals and it has always been a passion for me. I think this would be really interesting to offer to my buyers to enable them to see the possibilities that I see when I walk into a home.
Bernadette was very smart to intercede and work with her agent on those pictures. And imagine how much better it would be for a buyer to be able to play around with this and really see their dream come true instead of having to try to visualize it. A picture really does speak volumes, doesn't it.
And I think the wide angle might come in handy when trying to shoot the tiny bedrooms and you can't get out of the room far enough to get a good pic. I guess I'll have to research this and just make sure that if I hire a photographer he/she knows exactly what I want.
I know they have a style designer option (can change color of walls and countertops, etc) .....as well as a staging designer plan (allows virtual furniture to be placed in the rooms). I think they do floorplans, too.
Honestly - I haven't tried either option yet.
My company also has a contract with OBEO. That is why I have been considering it. I also saw somewhere recently where you can upgrade to provide to the buyer a way to change out the rooms, floors, counters, cupboards etc. That is something that really got my attention, but nobody seems to know anything about it. I wonder if it is only offered in certain areas.
I will check into it, but I still have some reservations about it.
I agree that sometimes the wide angle can distort the size of the room, but overall, I am happy with their product. I really like the chart showing how many hits the home has had, and what rooms were viewed (nice to email that to the seller) and the pie chart that shows where, on the internet, the "lookers" came from.
I may be wrong, but I think the photographer can adjust the lens if you want. Ask them about that.
Just my experience.
Based on a survey conducted by one of the large real estate companies (and recently published in the Wall Street Journal), listings with nicer photos gain anywhere between $934 and $116,076â€“as measured by the difference between asking and final priceâ€“over listings using photos from point-and-click cameras.
The photos on my listings are shot with a digital SLR camera using an ultra wideangle lens and professional lighting. Last year we found our homes sold for an average of 3% more than the competition.
After price, photos are the most important marketing information the agent provides. Pretty pictures sell houses!
As a practical matter, real estate agents are sort of like regular people; some of us just believe that aesthetics are some frilly sort of fluffy nonsense and that real buyers are solely interested in the, well, other stuff.
Not me, pal! I hire professional stagers, photographers, and create brochures designed to sell the home, rather than market myself personally.
Thank you, again - we needed to hear that!
The photo's on line is the first impression of a house and needs to make the best impression. Buyers want to see lots of photo's and a good quality variety of photo's. The house should be as clean as it can be and staged beautifully for the photo's. It is certainly easier to declutter the house and make it show it's best than have to lower the price, which is what will have to happen if the house doesn't show well.
There are several softwares out there that allow for photo editing. One free software available on line is picnik and gives some nice ranges of editing.
You make an excellent point, and I couldn't agree more.
I am often shocked at the poor quality of phots online. Not only quality, but choice - Ionce saw a listing that had only 3 online photos, and one of them was of the hot water heater!! Yes - the hot water heater! If that was the best shot they could come up with to help sell the home - it didn;t send a good message about the rest of the home!
I don't think all sellers go online to see how their home is presented. You did, and your home benefited from doing your due dilligence.
Good advice to all sellers to check their online presence.
For those hard to photograph homes - a professional photographer can do wonders!
Glad you saw the LIGHT and helped your agent help you.