On the other hand, I put a coming soon sign up just down the street from this home....sellers kept delaying going on the market, and it backfired on us. Coming soon works for a couple weeks only....not a couple of months.
I think there are multiple reasons for the long period of "coming soon" signs:
- Early marketing of the listing; the property may not be ready to show but the agent wants to let neighbors and people driving by know that it will be on the market soon and they can contact him now to find out more about it.
- Many times the property is undergoing renovations that take longer than anticipated and the property doesn't go "active" as soon as expected.
- Getting the listing agents name and phone number out there; potential sellers and buyers frequently contact listing agents from yard signs, which can turn into new clients for that agent.