Will you be doing a model unit? I'm an interior designer representing Williams Sonoma Home. I would love to meet with you and go over some new home owner incentives that could benefit you as well.
Please call me at your earliest convenience.
Williams Sonoma Home
A few other ideas for you: 1) Internet marketing & social media are a key ingredient too, if you're demo is the under 40 market. 2) Put in an alarm sytem in each unit to address the security objection which will inevitable come up. 3) Spend a little extra and plant or pot green hedges on patios, balconies and lot lines. If the views are ugly use landscaping to block out the eye sores. 4) Get your building FHA approved so you'll have a wider net to catch buyers from. 5) A strong in-house lender who can simply articulate to buyers the benefits of owning vs. renting with a 1 pg flyer breaking down tax credits, tax deductions, low interest rates, etc. 6) Map or board with other new condo projects and cool hang outs in the area to tell the story of growth and transition in the area.
Velocity and momentum can make or break a condo project. Capitalize on good buyers when they show up and don't be greedy or you'll scare them off and you'll never get them back.
CCblaw, I haven't gotten a chance to drop by yet but I will be doing so in the next couple of days. I already have an idea of the problem but want to make sure. But, remember, there is a solution to every problem!
If you are interested in talking with us and learning how we may be able to help you, feel free to contact me.
Prudential California Realty
Best bet is to interview RealtorsÂ® and see what they have to offer in marketing.
There are 360 degree panaroma tours, personalized url websites (www(.)yourpropertyaddress.com) with wide angle lense photographs, video tours to market properties.
Jes Sierra, B.Sc.
Century21 Beachside RealtorsÂ®
Chino Hills, California
There are definitely some approaches a Realtor could take to market your townhouses creatively, in ways that are consistent with current trends. My partner and I specialize in marketing unique properties to get top dollar in todays market. Please call or email me, and I'll be happy to share some ideas with you.
310-570-9231 - direct
All my best,
I sell a ton of property in Hollywood and would be curious to know where your townhouses are and more about them (I have probably seen them). Every part of Hollywood is different in it's own aspect so it would be hard to give advice without the specific location and quality of your project. I've sold on Gower St, Ivar Ave, Las Palmas Ave, McCadden Pl, Sycamore Ave to name a few.
Keller Williams Realty
The surrounding buildings being "old and run down" shouldn't hurt your sales very much. People who live in Hollywood expect to find this in a transitioning neighborhood. Accentuate the positive and be sure to disclose anything that you think you need to.
Please contact me if you have any other questions!
All my best,
Keller Williams Realty
Given your ultimate goal of moving the units, I'd gear a strategy around three things: 1) leveraging the nicest rooms or features of the townhomes; 2) making the most of your projects proximity to entertainment and dining venues; and, going forward with highly competitive pricing.
If you'd like to discuss additional ideas, feel free to contact me. I don't live far from Hollywood and would be able to meet at your discretion.
You should not have a problem selling your units in Hollywood. The message should be geared toward getting the buyer to recognize the potential in the neighborhood. You have to let buyers know that the area has potential. As more developers like you come into the area the area will improve.
If you do not have a realtor I would love to help you sell your properties.
Please get the help of a Realtor, one who is going to be brutally honest with you about pricing, not the agent who is going to tell you what you want to hear just so you'll sign on the dotted line.
I'm sure you built a great product, the homebuyer who is going to buy a great property but has to look at run down homes across the street is going to want a price that reflects that issue. A price that is not the same per sqft pricing as a townhome exactly like yours where surrounding properties are well cared for and more modern or new.
With the help of a Realtor we can market your property to reach thousands of interested qualified buyers. The National Association of Realtors have performed studies that show that a home seller will net approx. 17% more than if you try to go it alone.
One more suggestion: If you do not have high loan balances on these properties, to get a more premium price, you may want to consider carrying some financing for the new owner.
Please let me know if you'd like some more ideas, OR if you need some assistance in getting a brutally honest opinion on correct pricing.
What are the demographics of your buyers? Create a marketing plan to target those specific buyers.
How about collaborating with the other development to promote the improving neighborhood ... the theme would be "transitioning" into ...???
What are the current functions/purposes of those surrounding old buidings? Contact non-profit housing agencies / community development groups and partner with them to beautify the neighborhood. Convert those buildings into community facilities.