I have lived in St. Petersburg for over 20 years and have been actively boating in the area for just as long. I work right out of downtown St. Pete and have access to the best marketing plans around. Please call me, I would love to help you at!
Keller Williams St. Pete
You do not want to price too high in this market and also not too low and give away your equity. If you are overpriced, it wouldn't matter if the listing Realtor flew a hot air balloon above your unit, it will not sell.
In this "buyer's" market, extraordinary marketing will not sell an overpriced townhouse.
Pay attention to the Realtor.com marketing a Realtor does to "pre sell". If your desired listing Realtor does not pay the extra marketing fees to Realtor.com, you will not be adequately marketed. Buyers have access to information about listings via Realtor.com so they will compare your unit online and decide whether or not to see it based on how it is presented there. Go to Realtor.com for your zip and see the varying degrees of how properties are presented. Do not go with a Realtor that does not enhance her listings on Realtor.com.
As far as newspaper advertising, it generally benefits the listing Realtor because she may get new clients. It's also true that an older buyer may rely on newspapers but the ones who are ready to write an offer are usually hooked up with a Realtor who will show them the properties fitting their criteria. Your unit will be shown along with at least 10 others and unless yours stands out as far as price/condition, it will not sell, period.
If you can possibly hold on and rent out the unit for 3 years or possibly more, you may want to go that route. Otherwise, price it correctly (per a local licensed appraiser's value, not a Realtor's suggested price) keep it immaculately clean and uncluttered, make it available to show via lockbox with a few mintues notice, and you will get it sold within 90 days.
PS You can also search competing listings on my site to get a basic idea of your competition. It will have more detail than listings by Realtors who do not pay for showcase listing features on Realtor.com
Within our community, there is no HOA requirement on length of leases.
Thanks for the response!
If you can avoid renting out the TH, do so. Realtors have to give 24hrs before we can show rentals. This can cause your unit to miss being shown to out of staters here for the weekend.
Also, are you sure you can rent the unit month to month? Is there a HOA? It may only allow 12 or 7 month leases.