Home Selling in Corcoran>Question Details

Bruno Trahan, Both Buyer and Seller in Vero Beach, FL

I have a condo for sale in a 55 gated community in Vero Beach FL. What would you suggest would be the best way to market it for snowbirds up north???

Asked by Bruno Trahan, Vero Beach, FL Fri Sep 3, 2010

This condo is completely renovated with all new appliances and beautifully landscaped overlooking a lake with fountain.... etc. With so much on the market I need to GET IT IN FRONT of my target market.

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Bruno,
It's sounds like you're selling your condo on your own.

If your area is anything like mine (and I suspect it is), you probably get the largest influx of visitors during the winter season. The first visitors to arrive in large numbers are usually Canadians, followed by people from the Upper Midwest, and New England. These are the people you need to be marketing to first.

Very often, people who own a vacation home in a particular community have friends from "back home" who have visited them there, and those friends may be considering purchasing in the community as well.

You might want to mail a "For Sale" or "New on Market" postcard to the homeowners in your community who come from the areas furthest north. You can find these property owners and their mailing addresses by conducting an online search of your subdivision on the Property Appraiser's website for your county.

As the season progresses, you can do additional mailouts to property owners who live further south, as well as those who make your community their full-time home.

Also, you can create a flyer with photos, and a feature sheet with a list of the special features and upgrades to your condo--List all the items that make your unit stand out. If your community association allows real estate signs, put out a sign with a flyer box, and keep the box full, especially during holidays.

If you have a clubhouse, and your community regulations permit it, post one of your flyers there. If you have an onsite management or rental office, let the manager know your unit is on the market. If the manager is a licensed real estate agent, consider paying him/her a selling agent's commission at closing if the manager finds a Buyer for your property.

Also put your property on as many online sites as you can. You can use Craigslist and For Sale By Owner sites. Do everything you can to maximize your exposure.

If, at some point, you find you're not getting the response you need, consider listing the condo with a real estate agent who can market the property in the local Multiple Listing System (MLS), and online sites, such as Trulia and Realtor.com. Good luck with your sale.

Warm regards,
Maggie Hawk, REALTOR
(386) 314-1149
Watson Realty Corp.
1 vote Thank Flag Link Fri Sep 3, 2010
Thank you so much for your answers!!!

Some additional info:
- We had listed the condo with an agent that lived in the development. (actually lived directly below) She had other properties listed in the area also. Her brokerage also claims to list on 40 internet sites. In practice though they didn't realize that the listing was only going to realtor.com Only after checking each site by myself and bringing it to their attention several times did they do anything about it. (How many other listings didn't get the representation/leads???) Also, having an agent with severel in the same area, there wasn't the urgency to push mine and possibly would even hold out on a "new upstairs neighbor".!!!

- Our ad then and now offer " up to 80% financing to qualified buyer"

- Association will not allow any signs on the grounds or postings in clubhouses, etc.

- Listed online through craigslist, local paper and zillow.

*** - Love the idea of sending post cards to the owners who live up north for friends, etc. ***
( I am familier with the county appraiser web site and getting mailing addresses.)

- I have also made up a listing sheet to post with pictures and tear off of name, email and # that I emailed
to friends and family up north to post +/or forward.

Thanx again for your responses Marta, Maggie and Debbie !!!

Bruno.
0 votes Thank Flag Link Fri Sep 3, 2010
The biggest issue we are having with condos is getting financing. By doing this yourself you may not know how to get around all this. Right now most banks will not touch a condo. It might help if you find an agent that has sold a condo in your complex to help you. Sometimes when times are a little harder it is worth the money to pay for what they know.
Debby
Homestead Realty Inc
Web Reference: http://www.debbyrealtor.com
0 votes Thank Flag Link Fri Sep 3, 2010
Interview agents in your market. The internet is the answer but there are ways to market directly to agents in up north. They may have clients that are interested in a vacation property. I live in Texas but am originally from Florida, and love it.

It is possible to buy lists of agents by state or city. Thanks Marta
0 votes Thank Flag Link Fri Sep 3, 2010
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