It's sounds like you're selling your condo on your own.
If your area is anything like mine (and I suspect it is), you probably get the largest influx of visitors during the winter season. The first visitors to arrive in large numbers are usually Canadians, followed by people from the Upper Midwest, and New England. These are the people you need to be marketing to first.
Very often, people who own a vacation home in a particular community have friends from "back home" who have visited them there, and those friends may be considering purchasing in the community as well.
You might want to mail a "For Sale" or "New on Market" postcard to the homeowners in your community who come from the areas furthest north. You can find these property owners and their mailing addresses by conducting an online search of your subdivision on the Property Appraiser's website for your county.
As the season progresses, you can do additional mailouts to property owners who live further south, as well as those who make your community their full-time home.
Also, you can create a flyer with photos, and a feature sheet with a list of the special features and upgrades to your condo--List all the items that make your unit stand out. If your community association allows real estate signs, put out a sign with a flyer box, and keep the box full, especially during holidays.
If you have a clubhouse, and your community regulations permit it, post one of your flyers there. If you have an onsite management or rental office, let the manager know your unit is on the market. If the manager is a licensed real estate agent, consider paying him/her a selling agent's commission at closing if the manager finds a Buyer for your property.
Also put your property on as many online sites as you can. You can use Craigslist and For Sale By Owner sites. Do everything you can to maximize your exposure.
If, at some point, you find you're not getting the response you need, consider listing the condo with a real estate agent who can market the property in the local Multiple Listing System (MLS), and online sites, such as Trulia and Realtor.com. Good luck with your sale.
Maggie Hawk, REALTOR
Watson Realty Corp.
Some additional info:
- We had listed the condo with an agent that lived in the development. (actually lived directly below) She had other properties listed in the area also. Her brokerage also claims to list on 40 internet sites. In practice though they didn't realize that the listing was only going to realtor.com Only after checking each site by myself and bringing it to their attention several times did they do anything about it. (How many other listings didn't get the representation/leads???) Also, having an agent with severel in the same area, there wasn't the urgency to push mine and possibly would even hold out on a "new upstairs neighbor".!!!
- Our ad then and now offer " up to 80% financing to qualified buyer"
- Association will not allow any signs on the grounds or postings in clubhouses, etc.
- Listed online through craigslist, local paper and zillow.
*** - Love the idea of sending post cards to the owners who live up north for friends, etc. ***
( I am familier with the county appraiser web site and getting mailing addresses.)
- I have also made up a listing sheet to post with pictures and tear off of name, email and # that I emailed
to friends and family up north to post +/or forward.
Thanx again for your responses Marta, Maggie and Debbie !!!
Homestead Realty Inc
It is possible to buy lists of agents by state or city. Thanks Marta