As I stated, the house needs to be priced correctly- But as much as the right price needs to be addressed, the "RIGHT REALTOR" (Company) is CRITICAL!
Office traffic and agents is also key - At Orange Key Realty, we have been in the 120 - 130 listing range.. and this number is constantly fluctuating, why? Houses being sold! Homeowners are looking at the difference in advertising. Listings make the phone ring, Listings make your number of hits ont he internet go up - the equates to more buyers!
99% of Real Esatae companies "Internet Savvy" what does that mean?
It means they are telling you that they don't spend $ on print advertising.. which, by the way.. does work!
We are all pretty much internet companies, yes, here at Orange Key Realty we do a tremendous amount of internet advertising to reach buyers, but we also spend a large amount of $ to be in local and surrounding print media publications. People notice and people call!
Make sure you make the right choice in Real Estate Companies!
Now, it comes down to setting the right price and aggressive marketing that will reach the largest pool of potential buyers. Aggressive marketing of an overpriced home will not help sell your property. Instead, it will help sell the competing properties in your neighborhood. If your property is overpriced, it will call attention to the fact that your property offers less than the competition. In turn, the competition looks better and is more likely to receive an offer. If you have a great price, but don't tell anyone, you won't have a true test of what the market can bring you.
The average days on market, if priced right and marketed aggressively should not exceed 90 days for this time of year. It is important to be responsive to the market feedback. If you do not get showings immediately, the market is rejecting your offering and you need to adjust.
Make sure to choose a listing representative who has a comprehensive understanding of internet marketing. Depending upon who you hire, the marketing functions may be provided by the company that represents you, or it may rest largely with the agent. It only matters that it gets done. I suggest that sellers learn who will provide that support at the time they chosoe their lisitng broker. Our company supports all listings and places them, as well as monitors them mulitple times per week on 30+ websites. Our company staff does this for all seller clients. Some agents have premium positioning spots on internet sites. When your property receives this preferential positioning, it can increase the click through on your property 300%.
How long is average for the day on market? How long should you expect? It depends.
YOUR PART: Hire well, listen to market feedback and respond, don't overprice, heed the advice of your agent, make your property easily accessible, clean, tidy and declutter.
YOUR AGENT/BROKER'S PART: Provide accurate pricing advice, monitor the market condiditons and feedback constantly, network w/ other agents for their input on your property and competing properties, take great photos, write great copy, tweak copy based upon market feeback (if the buyers aren't aware from the lisitng sheet that the proeperty has 3 garages, tweak and edit to make sure info is clear), monitor the inqiries, showings and feedback. Market, market, market....everywhere.....particularly on the web. Check and follow up on web postings to ensure accuracy and quality. Know the property well, and be able to answer questions asked by bueyrs or buyer agents. Track where inquries originate. Present the property and represent the seller in the manner that best serves the seller's goals and interest. Present and negotiate contracts well. Secure a contract.....that takes us to when a property goes under contract. Round 2 (contract to closing) consists of a whole new set of responsibilities.
How soon? How long? The better job you do on your part, and the better job your agent does, the more likely you are to receive a contract sooner....providing you do not have a unique non-conforming property. Unusual properties with a limited potential buyer pool can take longer. i.e. Historic properties with an abundance of character but functionally obsolete with small closets, tight kitchens and shortage of bathrooms.
Deborah Madey - Broker
Peninsula Realty Group
The key different is that different realtor has different "marketing power", and each may price it right with respect to their marketing power. So give your listing to the "highest valued" realtor. Why? the realtor would have much more market power with respect to YOUR PARTICULAR home and his or her marketing and the value toward his or her hudreds of buyers.
For example, if your home walk to train or NYC bus, and the realtor with many buyers from Wall St would feel that he or she can market your home a more value to the client with this particular need since real estate in NYC area is very expensive. People relocating from NYC may be willing to pay dozen thousands more than say other realtors whose customers are local and may not need the NYC train and bus.
Also, do not hesitate to get out 1,000 invitation flyers to prospective buyer communities for your realtor before the open house so that all would be notified. Do not just count on the Open House notice on some website such as realtor.com that often reach other realtors but not the direct buyers.
If you are looking to rent out your house, the rental market never this good. You could put an ads at Craigslist.org or Sulekha.com to see for yourself. The best timing for rental would be August or September when lots of UMDNJ, Rutgers Univ, Princeton Univ students and professors come to the area.
If your house can walk to NYC Train or nyc bus, starting April, you shall see many IT professionals working in NYC flood into the area, and they need your house. Provide some basic furniture such as bed, sofa, dining set would help you and them a lot ...
I work with Worldwide franchise ERA, feel free to check the website for all products and services available to our clients.
I can be reach at ElizaJacome@ElizaNJHomes.com or (732) 690-4673.
ERA Absolute Realty
1600 Jersey Ave
North Brunswick, NJ 08902
732-220-6611 x. 31
In Kendall Park - Orange Key Realty - Make sure you interview companies that are advertising! Orange Key realty is making waves in the area with our great advertising.. we are selling houses! a lot of houses!
Make sure you get connected with an agent with listings that generate phone calls and sells homes!
Call me for a evaluation of your home and the current market in Kendall Park -
Call me Direct: 732-213-1409
Broker / Sales Associate
Orange Key Realty
A Local Company makes a Difference! Check our current listings and sales.. call me for a free market analysis!
See me on Realtor.com -