At this time you are presenting yourself as competing on price. This is not a good idea.
You would be well advised in creating a Value Package that will appeal to real estate professionals.
You need a "thing" in which to distinguish your service.
I recently saw a "HANES" ad on TV. The distinguished feature was...NO TAG! Seems as remote to the product as a value statement can be! Yet, there they are....chatting about "NO TAGS TO IRRITATE." Just like Restless Leg Syndrome, no one know they are afflicted with such threatening problems.
I just 20 seconds I thought of four biggies in which to distinguish your service and not compete on price alone.
1. Vaulting to secure Film roll
2. Syndicating to other video libraries
3. Meet me
Now that you have a product of distinction...(you could easily offer all four, but you need only one, allow room for additional features) you need to position it to solve a problem or produce an outcome that either the agent wants or the home buyer demands. You know, demand like, "Get rid of the tag!"
For instance, Hybrid increases sickness. If you have ever watch folks searching for a home and watching those tours....THE LIGHT WILL COME ON!!! Agents will want sticky tours not productions that test endurance.
Best of success to you,
Annette Lawrence, Broker/Associate
Remax Realtec Group, Palm Harbor, FL
727.420.4041 - http://www.EZrealEstate.co
Our industry is like any other. As the field becomes more competitive, you certainly will see opportunities such as:
1) Agent presentations
2) High end property showings
If you haven't contacted some of the smaller builders, you might put them on your list but not for immediate contact. They will be good prospects later.
Boulder, Highlands Ranch as well as other high end neighborhoods have been selling more and more luxury homes.
Shoot me an email. Brooke.Whitfield@WhitfieldRE.com
Agents do have a number of ways they can use video. But there are two problems. The first is price, the second is quality. Unfortunately, I think you will find that you will need to keep the price point down, which affects the quality that you can offer. And, in my mind, it is not worth doing anything in marketing if the quality is not good enough to attract home buyers. As a former still photographer myself, I know this is always one of the frustrating battles professionals like you encounter. So: If you want to get into this, I would suggest you come up with some packages in which some of the factors like background music and storyboard are already in place. Then devise some tactics for lighting and image capture that can be handled very quickly so you are on location for a very short period of time. You might even consider high resolution stills that you can pan or zoom into during editing.
I hope this helps. Feel free to give me a call if you want to bounce some ideas around.
Prudential Real Estate of the Rockies
From the recent marketing research video tours seems t be the latest rage. It is a viable program to compete with or add more value along with a virtual tour. I would check the websites of other companies doing this to see what is a competitive price. I have been looking at the 'do it yourself' video information so I don't know what would be considered competitive right now. You might also check with some of the companies like OBEO.com that sometimes are searching for local videographers to work with. Also You might want to check with Google.com. They are planning to have videos of interiors of commercial buildings to go along with their Google Street View type programs. Good succes with your efforts.
Robert McGuire ASR
Your Castle Real Estate
1776 S. Jackson St. #412
Denver CO 80210
Direct â€“ 303-669-1246