Blog the heck out of it(agents only on some sites), where: http://digg.com/ , http://activerain.com/ , http://talk.realtor.com/ , http://www.blogger.com , http://bloodhoundblog.net/ , http://hubpages.com , http://www.realtown.com/ , http://www.folkd.com , http://www.subbmitt.com/
Tweet the heck out of it, set up an account with twitter and post twice a day about it you wont start out with many friends but you will get some exposure in the front page
Do a radio show about your home: http://www.blogtalkradio.com/
Let me explain how I do my open houses. I hold an open house once a month and I spend a lot of time and money on them because they are important. I pay for the advertising in the newspaper with the map if possible. I hand out flyers to all the neighbors, I put signs on the major intersections leading to the home in advance to let the public know the date, address and times I will be holding the open house. I send post cards to neighboring communities with the same information. If the seller agrees, my wife&I supply & prepare food and beverages. On the day of the open house I handout flyers to the gas stations in the area and make sure there are enough signs out, so that from any direction they may be driving they are visible to any potential buyers. Before I became a mortgage broker, I made sure I invited one to the open house or had one available by phone to qualify the potential buyer in case they wanted to write an offer on the spot.
advertise in all of these:
http://www.webclassifieds.us/ , http://www.classifiedsforfree.com/receiver.php/do/PostAd_ghf , http://www.lighthouselistings.com/ , http://www.oodle.com/ , http://www.figleeg.com/ , http://www.classifieds.aol.com/ , http://www.backpage.com/classifieds/index , http://www.usnetads.com/ , http://www.iupost.com/ , http://www.classifieds.myspace.com/ , http://www.geebo.com/ , http://www.hoobly.com/ , http://www.kaango.com/ , http://www.lifeplat.com/ , https://ilist.com/login , http://www.sell.com/ , http://www.classifiedszoom.com/ , http://www.yourfreeads.info/ , http://www.corkin.com/ , http://www.kijiji.com , http://www.fizber.com , http://www.listingvue.com
http://www.classifiedads.com , http://www.inetgiant.com/ , http://www.bravenet.com/ , http://www.domesticsale.com/ , http://www.freeadposting.com , http://www.houselist.com ,
If you advertised on craigslist post an ad every three days, mix up the ad and see what gets the best resonse.
If you advertise on http://www.kijiji.com post another ad under a different name after a couple of days. Kijiji lets you track your ads, see which titles get more hits and what content gives you the most calls or hits to your agents website then repost the best ad again on all classified websites.
Ok, here is the power of twitter: http://www.trulia.com/blog/dj_waldow/2009/04/why_i_love_trulia
There are many reasons that a person wants to list their home by themselves and they have the right to do so. The biggest factor in selling any property is marketing the property to maximize the amount of buyers that see it. The key to this is getting it on the MLS (Multiple Listing Service) where all of the agents list their properties. You do not need to be an agent to utilize this service but you will need to pay for it. When you put your property on here, make sure you do some research and competitively price your property based upon what other homes have sold for in the last 3-6 months in your area. Also, take good pictures (up to 18), take good measurements and write inviting descriptions. The key is to fill out as much information as possible BUT it must be honest otherwise you could face lawsuits. I also suggest printing out colored flyers and holding open houses over the weekends.
Although you do not have an agent listing your property, you MUST cooperate (pay) buyer's agents if they bring a buyer to the property. Your chances of selling your property without doing this is slim to none as most people are represented in this way.
Other than that, there are really no secrets about selling your own house.
May i ask why you are putting it for sale by owner? A lot of people get the impression that they will save money by going at it themselves and not using a brokerage. While in some cases that is actually true :-) not usually. As a licensed real estate agent with a great local brokerage, Northwood Realty, i tend to have access to a ton of great local advertisements that you may not realise. For example, Northwood has their own channel were many buyers watch to see the new houses we list on the market. Also, since i am completely commission based i want your house to sell for as much as possible and as fast as possible so i spend my own time and money marketing your property with every asset available to me and negotiate the absolute best price for you. I realize im not going to just change your mind over a rambling blog response but i would love to sit down with you maybe over some coffee and go over some of what i said or any other questions you may have.