Sorry to say that after 9 months and no offers, the issue is price (bottom line) and not necessarily the Realtor or RE company. Although in some cases, you can find a more assertive Realtors who invest more money in advertising, open houses and other tools to get the house sold.
If you want to make a change that's perfectly acceptable, but if your Realtor has invested beau coup time and money in marketing your property will no price improvements on your part, I'd give the Realtor another 3 months with at least a $20k price change (or in the alternative price the property below or at the most recent comparable sale . . . . buyers are looking for "value" and those are the houses that are selling).
Francesca Patrizio, Broker Associate, ePro, SRES
Best Of Luck,
I recently took a listing for a home that had been listed for 2 years, with four previous Realtors. I listed it on August 2nd. We had buyers under contract on September 11th, and Closed on November 15th. We got 99% of what I had projected as the expected sale price! ( imagine if everyone in the USA performed their jobs at 99% ! Our economy would be booming!)
Some Realtors may blame the "Market". Sometimes it's the Marketing.
Best of luck.
My suggestion is this - after 9 months you need a new story to tell to a wider audience. Buyers are here, online, so yes, your agent must make online marketing the cornerstone of her marketing strategy. That will help you reach the broader audience, but after nine months and no offers, you have to reach a different pool of buyers...you have exhausted the current one. And that means, a price adjustment. You've got $6,000 right off the top that you can put into a price reduction - buyers see price and are less likely to get to the details where the incentive may be tucked if they deem your home overpriced.
Great idea to examine every aspect of your presentation and listing. But the harsh realty is this - pricing will cure everything, but nothing - nothing - will cure a pricing problem.
Good luck to you,
Unwavering Commitment to Service
I know everyone wants to blame us when the property doesn't sell, but it usually is not the case. However, I would narrow down wether or not he/she has provided you with good service, communication and marketing? Have other homes sold in your area or is nothing moving? If they have sold what range did they sell in and what did they have that your's doesn't? Have you had a lot of showings with no offers?
All these should point you better to what might be wrong than just your Realtor. Even though you think it's a great house at a great price maybe the buyers don't. Have you had any feedback from showings from other agents? If I'm asking questions that you have no answers to because your current Realtor has not provided you with any information than you should certainly shop for a new Realtor. However, if it's the market, your location, the price, it's not fair to blame the Realtor.
I wish you success!!
If considering a Professional Realtor, find out what their current market accumen is like, what their average close/sale timeframe is, and three solid references (recent) to substantiate your needs/desires.
Good Luck and happy trails!!! "Luck" is when Preparation meets Opportunity!! ;-)
Will bring the buyers in. Of course, it has to be priced competitively so get on top of what's been selling.
You may not need to lower the price. You just might need better marketing.
Call me and I can help you out.
I have to agree with some of my colleagues and say that marketing, especially internet marketing is very key, but so is a home that is impeccable, especially if you are reaching for top dollar. With the glut of REO's and short-sales out there, you have some serious competition, since many Buyers are looking for the best deal.
I wish you the best of luck.
A few things, first if you really believe it is the realtor's lack of proper marketing, then interview, interview, interview. It is true realtors in New Jersey cannot solicit an active listing, however that does not prevent YOU, the homeowner, from soliciting them. You can initiate the call and begin interviewing now. Tell then what you think the problem is, ask them what THEY think the problem is, and ask them how they would address those issues. I will tell you this much, studies show that today's home buyer starts their home search on the internet. An internet presence is VITAL to getting a home sold today. And it must include not just your local Multiple Listing Service but also enhanced listings on Realtor.com, and other real estate websites such as Trulia and a host of others. The online listings must include lots of quality photos, a detailed, and I do mean detailed, description of the home and a high-quality virtual tour. The listing must be 'word smithed' carefully as well.
Once a home is identified online and added to a buyer's 'short list' they generally do a drive-by, make sure that the exterior of your home is just as immaculate and well cared for as the interior. Curb appeal is very, very key here And, if the potential buyer likes what they see from the street, THEN and only then will they make an appointment to see the inside. And, of course, getting as many people to go through the home, foot traffic, is the final step in getting the home actually sold.
I don't mean to sound as though other marketing tactics and strategies are not as important, they ARE. print advertising, especially in home magazines, perhaps putting the home on more than one multiple listing service, open houses, broker open houses, all these are important, but seriously, this is the internet generation and proper utilization of internet marketing is key!
This is an easy question! I can help you find three realtors to interview who are the top agents in the top offices in your area. Our relocation division, one of the largest in the U.S., has the resources to help me do just that. I interview them first before I would forward them onto you. I have successfully referred agents to buyer and sellers all over the country. So do contact me if you are interested. it's just a phone call or email. I have plenty of references on my website and Linked-In.
Importnat features that you will look for:
* Where will they market your home?
* How many websites will your home appear?
* What Print Media will they use? (No, print is not dead)
* What resources do their company and they possess?
I look forward to hearing from you!
Frank Dolski MBA, ABR, e-PRO
Coldwell Banker Hearthside Realtors
CARTUS Certified Relocation Specialist
Eventhough you are priced below other comparables, it doesn't mean that you are priced right. The buyers are the ones who will determine the sales price of your home and if you haven't had any offers, you need to reduce.
Best of luck..
Ps: I can not address why you have not sold your home in 9 months without additional info. If you are currently represented by an agent, this is not meant as a solicitation. :)
Based on what you have stated, it sounds as if you are doing everything right. No offers in 9 months indicates something is most definitely not right.
How many showings have you had?
What didn't your previous agent do that your next one should?
It could be the quality of the marketing on your property but that is not a certantity in this bear of a market. If you were in my zipcode area of expertise, your search would be over, but you are not so I suggest you go to Realtor.com, search on your zipcode, find properties like yours and compare the marketing you see to that of yours. When you find some properties/marketing that you really like, interview those Realtors and after they tell you what they will provide you, tell them exactly what you expect for your listing!
You can eaily search profiles of agents on the Trulia site as well as Realtor.com for starters. Look under your zip code then select a few agents , call them , arrange to meet & interview them. Slect the one that has a good marketing plan & a proven track record for sales in your town.
I'd be happy to help you find the perfect agent. We are a real estate concierge service that connects buyers and sellers with prescreened real estate professionals from all brands around the Garden State. Feel free to contact me anytime by phone or email.
Just Jersey Real Estate
Look for a Real Estate Agent who actually lives in your zip code, owns a home their, and simply ask them how they would sell your home if they owned it. I doubt if the comparables are recent sales ( no more than 3 months back). Your sale should be easy based on the information you provided, if the list price is right.
I'm in contact with agents nationwide that utilize online marketing to sale homes, let me know if I can refer you.