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Gail Farwell, Real Estate Pro in Saint Louis, MO

How are agent;s using social networking to grow their business?

Asked by Gail Farwell, Saint Louis, MO Tue Jul 21, 2009

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Besides a bit of facebook and some obligatory tweets, I don't see much value in the current model of social networking, which is so often mistaken for actual marketing. For the most part, they're becoming obsolete.

Sites like Trulia, Zillow, etc. aren't social networks (since there's no hierarchical structure of connectivity between members) but are effective tools of engagement.
Web Reference: http://www.archershomes.com
0 votes Thank Flag Link Wed Jun 27, 2012
Increasing your social network growth could a marvelous impact on agents sales, among some giant social media sites there is a site known as pintrest it is a image sharing site which is helpful for sellers and property investor to market and grow their outreach through property image sharing.
0 votes Thank Flag Link Wed Jun 27, 2012
I decided to really expand my online presence in 2010 and it has been very beneficial for me. I regularly use trulia, facebook, twitter, linkedin, activerain, zillow, blogging, and ezines as part of my online marketing strategy. There's a great book I found on amazon, Social Media for Real Estate agents and Realtors, how to use social networking to grow your real estate business fast, it showed me the best websites and social networking places you must be to be effective online. Make sure to link all your profiles and you will also see your website views dramatically increase. And sharing your profiles in google and the search engines
0 votes Thank Flag Link Mon Dec 20, 2010
I would agree with facebook, twitter, etc..., but I also would propose using flippingpad.com--it's a social network with a good mix of investors and professionals.
Web Reference: http://www.flippingpad.com/
0 votes Thank Flag Link Sat Oct 10, 2009
I have just started a new website for my business in the past 3 months. I use PREP (Positive Real Estate Professionals) as my webmasters (very affordable and VERY good...by the way). Now I am just now becoming familiar with all the ins and outs of websites...and one of the things they are teaching me is the importance of Social Networking. LIke the previous posts, facebook, linkedin, twitter, etc., are all excellent forms of networking...BUT...one of the things they have made me aware of is the importance of linking your website to other websites. This apparently increases your google standings b/c google then recognizes that your information must be important when there are others that want to link to you. Again, just getting started here, so there is probably more to it than that, but if you have a website or are thinking about starting one...I highly recommend contacting the guys from PREP. Let me know if you'd like their contact information!
0 votes Thank Flag Link Wed Jul 22, 2009
Social networking is a fast growing element in rela estate as well as other disciplines. One the is now only in the beginning stage.

Trulia, linkedin, facebook, etc, are major elements for today's players.
0 votes Thank Flag Link Wed Jul 22, 2009
I have had at least 115 hits on my website from trulia in the past 90 days with 6 people calling me directly from my Trulia profile page.

I have had 3 hits on my website from zillow in the past thirty days, I have inly posted there 20 times. I just became an allstar, nice badge but they should have just cut me a check.

I have had 3 hits from active rain in the past thirty days, probably agents.

I have had 10 hits from my twitter profile link to my website in the past 90 days but I can see that the real value in twitter is retweet, If I post an interesting blog and ask people to retweet then the number of visitors to the blog increases and with a link on my website traffic skyrockets compared to just blogging.

Here is a series of events, Blog, tweet the blog, ask people to retweet, push the blog on digg etc, reblog on activerain, wordpress etc... Do a video about the blog, tweet, retweet, repost ...oohh I am starting to get dizzy

I think Youtube is where I am going to explode, You can track when your videos are watched and where that person is located if available. They also have a graph so you can see which of your videos is popular and the rise and fall of popularity. You can also pay to advertise your videos, I pay .25 a click and haven't gotten to many clicks but the value there is that when you pay to promote they allow you to put a call to action on your video. For example at the end you could put fill out an application now and post a link to your website. Most sites allow you to embed the video, so it is reblogable (yes I think I just made that word up).

I use social media all day long you can find me on twitter, Trulia, Zillow, Fizber, ActiveRain, linkedin, blogtalk radio(soon), mybloglog,Mortgagefit, facebook, you tube, five blogs, three blog discusion forums some other places I can't remember right now.

I also use email campaigns to keep me in front of people I have done business with in the past or could do business with.

I receive updates on my blackberry so I can respond promptly, if some emails or clicks contact me on any of the forums.

Out of all of the sites I get the highest quality of leads from Trulia.
0 votes Thank Flag Link Tue Jul 21, 2009
My social networking is on Facebook. I not only meet up with old friends but my name is out there and kept out there. I am able to let my friends know and their friends know that I am a Realtor and willing to help them without being pushy. Plus, it only costs me my time to post small updates about what is going on in our small part of the world.
0 votes Thank Flag Link Tue Jul 21, 2009
It is important to use all the big four, twitter, facebook, linkedin and youtube with blogs using all in transparency.

Web Reference: http://www.MarkAnthony.tv
0 votes Thank Flag Link Tue Jul 21, 2009
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