Home Selling in Myers Park>Question Details

Alex Dunn, Home Owner in Charlotte, NC

Home in excellent location (1713 Jameston Dr), but we're higher per sq foot. How can we sell buyers on it?

Asked by Alex Dunn, Charlotte, NC Fri Dec 14, 2007

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Alex Dunn’s answer
Hi everyone....

First, thank you for the answers so far to our question!

Since first posting the question, we have switched realtors and dropped the price by 18K to better reflect some comparable homes which have recently sold or are pending sale. We have also enlisted the assistance of a staging company to make the home "pop" even more and couldn't be happier!! We are now listed with Coldwell Banker Real Estate and are shooting for an Open House on Feb. 9th, 2008.....

So, please let us know what you think of the property and stop by to see it if you can!

Thanks again.....

Alex and Nellie
1713 Jameston Dr
Charlotte, NC 28209
0 votes Thank Flag Link Wed Jan 30, 2008
Hi Nellie & Alex,

You have a very nice home. Do you have a number and time I could reach you to discuss the market potential for your home?
0 votes Thank Flag Link Sat Dec 15, 2007
Buyers really don't analyze price per square foot. They do look at total price and weigh the major factors (number of bedrooms, baths, basement, garage) in it to see if it'll meet their needs. But--little secret here--they're really often looking at what their total monthly payment will be. So, your house ought to be priced similar to comps (to be competitive), but the real concern (after whether they like the house) is total monthly cost...and that includes not just principal and interest but also taxes, insurance, HOA, etc.

Further, people will pay more for location; you don't indicate whether your "excellent location" is noticeably better than those houses with lower per square foot price. And location doesn't have to mean miles. It can be on a better block. It can be positioned in such a way that it gets less road noise. It can mean a block closer to schools (so kids can walk)...or a block farther away, for people who don't like lots of little kids walking in front of their home.

But, to answer your specific question: You sell buyers on your house by making it irresistable. Make sure it's neat and clean. Fix anything broken. Declutter. Consider having it staged. Play up the strong points. Minimize the weak points. When potential buyers drive up, their first reaction should be "Wow, that's a cute house!" (Or, "Wow, that's a nice house!") And that feeling should continue as they walk up the walk, open the front door, and come inside. And they should be able to imagine themselves living there. That means: Declutter and remove most of your personal effects. But don't have it vacant, either. Even though it's not true, you want them to feel that they could move in right then and there and love the place. That's how you sell buyers on your house.

Hope that helps.

Don Tepper
Solutions 3D LLC
Realtor with Long & Foster
0 votes Thank Flag Link Fri Dec 14, 2007
Don Tepper, Real Estate Pro in Burke, VA
There must be some reasons why you think you can sell your homes at higher price per square footage. Are you convinced that your property is better than others? If so, why?

Home is in excellent location, are there others in similar location with similar condition that are selling less than yours? Is yours the only rare one for this location? Do you have views, large lot, upgrades, special amenities, designer colors, quality material, special floor plan, ..,etc that others don't have?

Stress those.

Are other homes selling, if so, how long does it take for those to sell at what price?

You have to consider all these, otherwise, your house might be sitting for a while and hopefully the price does not come down while waiting. Sometimes there is opportunity cost to all these!

0 votes Thank Flag Link Fri Dec 14, 2007
Sylvia Barry,…, Real Estate Pro in Marin, CA
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