I usually do something special - coffee, cookies or something to encourage attendees to "hang out" and chat. Also, I use a small survey to capture names, emails and phone numbers and questions like "would you like additional information on . . . 1) mortgage rates, 2) home renovations, 3) current property values, 4) foreclosure properties etc.
We would not recommend having any house Open every weekend Saturday and Sunday, in fact we have found that over exposure can actually hinder the sale. Too many Open houses can actually make the sellers and listing agent look as though they are desperate, which never helps a sale. It also does not make much sense to have an Open House if the property is not conducive to one, i.e. shows terribly, land, tear down, etc.
An Open House is there to showcase the house to the prospective buyers, neighbors, etc. With an informed agent handling an Open Home he/she should be able to help answer questions as well as give the prospects information on the qualities of the home and the neighborhood. It also, can be a good way for an agent to meet prospects whether buyers or sellers for future business.
Intero Real Estate Services
Silicon Valley Specialists
"Guaranteed Results through Teamwork"
The more people that see your home, the better. Scheduled agent driven showings are the best and typically the most qualified types of buyers, but why not give your home every chance. While it should never be your only effort, it can never hurt.
Re/Max Advantage Realty
Certainly it can't hurt, but not necessary. Many agents do it to generate buyers for other homes. And certainly it is possible. Also many agents will state that it works, but the stats are true....less than a 1 in 100 hundred chance.
Have you listed your home yet? Let me know if I can show you my marketing plan with proven methods that work.
If you hold open houses, do not do it every week, hold one everytime you have a price change, or something updated
Another fun fact I share wit people - BEFORE I was a Real Estate agent; I bought my last 2 homes from seeing them at Open Houses AND I had an agent!