Home Selling in Michigan>Question Details

Michigan_buy…, Home Buyer in Michigan

Do you think that this listing agent is ethical in putting this kind of description? See below for link.

Asked by Michigan_buyer, Michigan Thu Mar 17, 2011

link: http://imgur.com/UMWED

The agent seems to be more interested in promoting his website than in selling the house. If you don't want to see the link, here is the description of the listing for the house:

"Curious how the market is in this area? For powerful weekly updated reports, click on, "How's the Market??" at http://...s.com and stay tuned for LIFESTYLE home searching in early March! It's the latest and greatest, and we'll get it to you first. Search the ENTIRE MLS like a PRO at: ...."

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Answers

11
As with any company or product continual promoting their brand

Lynn911 Dallas Realtor & Consultant, Loan Officer, Credit Repair Advisor
The Michael Group - Dallas Business Journal Top Ranked Realtors
972-699-9111
http://www.lynn911.com
1 vote Thank Flag Link Thu Mar 17, 2011
What's that quote that someone said about bad publicity being better than no publicity?
Web Reference: http://www.321property.com
1 vote Thank Flag Link Thu Mar 17, 2011
The funny thing is that I was actually going to contact that same listing agent to be my buyer's agent because he has good reviews on Trulia. After I saw this listing I dumped that idea immediately. I do know that this agent is a frequent contributor on Trulia, so he can respond here if he wants to.

Nicholas: It is not my house. I am looking to BUY a house and found this listing on Zillow.
1 vote Thank Flag Link Thu Mar 17, 2011
Michigan, I am at a loss for words as to why an agent would do such a thing. This could lead to agent/client issues depending on the disclosure to the client about such advertisement. I think that you are correct in the verbiage being described as "offending".
Thanks agan for bringing it to our attention. Maybe someone who reads this may know this agent and point out the problems associated with such a marketing idea.
Just another reason we, as Realtors(c), need to be diligent as to how we present ourselves and our clients to the public.
Web Reference: http://www.johngitre.com
0 votes Thank Flag Link Thu Mar 17, 2011
This house has been up for sale for a year and 4 months? LOL Michigan, is this your house or ???
0 votes Thank Flag Link Thu Mar 17, 2011
It is an ACTIVE listing. The offending words appear only on Zillow though. I looked up the same MLS number on another site (Moveinmichigan.com) and the description there was proper and only relevant to the house.

This agent has also done it for a couple other active listings on Zillow.
0 votes Thank Flag Link Thu Mar 17, 2011
Michigan, where exactly did you see this? It does appear to be an ad for a Realtor. If this was found while searching on a local Multiple Listing Service, perhaps an inquiry could be made as to whether this is allowed by that particular service. The MLS that I use does not allow Realtor specific verbiage in their descriptions. If this was found outside of an MLS, was it attched to a specific address? Maybe it was a picture of a home pulled from a free image service to accent this Realtors advertisement. If this was verbiage from an actual MLS description, then I would question if that Realtor is fulfilling their fiducuary duty to their seller.
I have never seen anything like this. Thank you for bringing it to our attention.
Web Reference: http://www.johngitre.com
0 votes Thank Flag Link Thu Mar 17, 2011
If this is from the MLS, in California it would be a violation of our MLS rules. It looks like this was taken from Zillow and from the screen shot I can't tell if it is an active listing, or simply an open advertisement for a specific area.

Zillow doesn't always have the most up to date information and listed homes can be individually imputed or pulled from the MLS. Apparently this type of self promotion may backfire on the agent resulting in lost listing opportunities.
Web Reference: http://terrivellios.com
0 votes Thank Flag Link Thu Mar 17, 2011
This description is a violation in the multi-listing rules. Agent should be reported for the content.
Web Reference: http://www.lizindetroit.com
0 votes Thank Flag Link Thu Mar 17, 2011
Just to clarify - it is NOT my house. I just found the listing and was surprised by the description.
0 votes Thank Flag Link Thu Mar 17, 2011
Consider contacting the agent's broker owner and or office manager and express your concerns; the agent should really be promoting the interests of their client in the listing details...
0 votes Thank Flag Link Thu Mar 17, 2011
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