If your unit stands out in its price range, then it is only a matter of time before it gets sold. But you may want an experienced negotiator to help you get the most from the buyer.
That's the million dollar question!
After selling homes for many years, I learned that you need a personalized Marketing Plan for your property. Depending on location, size, price and a multitude of other factors that you do not share here, there are different ways to market the home and ultimately get it sold for the most in your pocket.
I will strongly advise you to interview 3 agents that are familiar with your neighborhood, listen to their suggestions and go with the one that you think will do the best job for you.
Century 21 SGR
1. Hire a Local Real Estate Agent that understands your needs.
2. Set a fair selling price.
3. Be objective.
Most sellers find it difficult to be objective. You have lived in your house for years and have formed an emotional bond. You think that the cost for the new wallpaper in the kitchen or the new carpet in the living room should be included when setting a price. Unfortunately, that new carpet you just installed may not impress a buyer who wants tile or wood floors.
4. Thoroughly clean your house.
5. Have your carpets professionally cleaned.
6. Touch up your walls with new paint.
7. Light some candles.
Fragrance candles are good if they all have the same scent.
8. Outside maintenance is important for a good first impression.
9. Store clutter away.
Put everything that is on top of your dressers into drawers. Put all of your bathroom toiletries inside drawers or cabinets and hang some nice guest towels on the rack. If you are in the middle of moving to another home prior to selling your home, please be sure to store boxes in the garage.
10. Pets and litter boxes should be out of sight.
11 After all the above is complete, insist that there are as many pictures posted as your MLS will allow. With buyers using the internet to search for homes, you need to stand out. Homes with few or no pictures take longer to sell than those with multiple pictures.
Best of luck.
Know your competition. What else is available and how does your unit compare? Find out what makes yours stand apart and be sure to highlight that.
Know your association. Be crystal clear on the rules and regs up front. It can be a huge waste of time and energy to begin negotiating a contract only to find out that the Buyer cannot live with something. Also, know the financials. Are the reserves fully funded? Is there any chatter about upcoming special assessments? Have there been many distressed units where the owner had not been paying the Association dues?
Know what kind of Buyer you need to attract. Here in Florida, financing for condos is a HUGE issue. Can a unit be bought be bought with a conventional loan? Will 20% down pass or does a Buyer need 30% down? A few associations are cleared for FHA loans. If yours is, then be sure to promote that. If the association is not financiable, it is better to communicate that you need a cash buyer.
I hope this helps! Jill Thomas
It is not an over simplification to suggest that it's all about price, but depending on your price point/neighborhood and when you bought and what you paid, if you cannot compete on price for whatever reasons, your chances of selling are less regardless of any marketing your agent does. Buyers know prices!!
Everyone's going to go over some of the same bulletpoints but you can only get so much from random Trulia comments. I've had many years' experience working in almost all Chicago neighborhoods so I have great ideas of what you can expect, what to do to get your house or condo ready to go on the market, an excellent marketing campaign for your house/condo and more. It's as simple as us coming up with a time to meet at your home so I can get a good idea of what your home can be priced at in relation to other comparable properties. We'll get the listing agreement signed, I'll schedule a professional photographer and we'll get your home on the market. I'm available to do all showings myself (no lockboxes) and am available to sit at open houses as well!
Call or email me when you're available.
3101 N. Greenview Avenue, Chicago, IL 60657