Question Details

Rita, Real Estate Pro in Buffalo, NY

what percentage of buyers look for homes online?

Asked by Rita, Buffalo, NY Wed Apr 23, 2008

Help the community by answering this question:


The VAST majority....without getting pinned down to the degree of utilization, purpose, means, etc. and coming up with numbers that no one can's best to say, the vast majority!

1 vote Thank Flag Link Wed Jan 8, 2014

According to studies conducted by the National Association of Realtors, over 82% of all home buyers begin their search online. In my experience, I think that number might be low because it seems as if everyone has been on the internet searching for homes, regardless of whether they are in the market to purchase a home or not!

There is no doubt that the internet will continue to grow in popularity with home buyers who find it convenient to look at homes from the convenience of their home. This convenience does come with some caution, though. Like all things on the internet, online searches can't replace the physical act of viewing a house.

All of the pictures in the world can't tell you exactly what a house looks like--for good and bad--and buyers tend to eliminate or select homes based upon what they see online. I know that some of my buyers have passed up homes because the pictures don't look good when in fact the house was perfectly good. Conversely, too many homes look a lot better on the computer screen than they do in person!

Best wishes,

1 vote Thank Flag Link Wed Apr 23, 2008
Today, it's now 94% for all Homebuyers, 96% for first time Homebuyers!
0 votes Thank Flag Link Wed Jan 14, 2015
Almost all homes are discovered through on-line resources. Printed advertisements (newspaper) are very expensive and subscription rates have steadily decreased over the last decade.

There is the occasional "drive by" buyer who calls from a for sale sign; but the on-line marketing is the most often used.
0 votes Thank Flag Link Sat Mar 29, 2014
According to the National Association of Realtors 2012 statistics, 90% of home buyers use the internet, and 87% access real estate agents. (The NAR's 2010 Profile of Home Buyers and Home Sellers showed that 99% of home buyers are using the Internet in their search for homes, and 98% of buyers also use an agent to help them in their home search.)
0 votes Thank Flag Link Fri Mar 28, 2014
The NAR reports that 90% of buyers use the internet to find their home. The internet is used in many ways with our MLS systems, agent websites and other on-line ads, so this number may actually be higher.
0 votes Thank Flag Link Wed Jan 8, 2014
92% of all buyers search online during the home buying process, according to KCM as of 2013...
0 votes Thank Flag Link Tue Jan 7, 2014
And now that percentage has dramatically risen to a whopping 94%!
0 votes Thank Flag Link Tue Jan 7, 2014
The most recent stat I have found was 84% of people used the internet to find their home and 29% found the home they purchased on the internet. Those are still 2007 stats and they have been going up.

Here is the link to REALTOR.ORG…
Web Reference:
0 votes Thank Flag Link Fri May 23, 2008
I think 80 to 85 percent of people search on line before actually going out to see a home.
0 votes Thank Flag Link Wed Apr 23, 2008
I think it may be even more than the 80% statistics that you read everywhere. Even buyers working with Realtors, are directed by those Realtors to look at the homes before they decide to actually look at them, saving time and Gas $$$$.
Web Reference:
0 votes Thank Flag Link Wed Apr 23, 2008
The statistics that I have seen show that 75% at least start their search online.
0 votes Thank Flag Link Wed Apr 23, 2008
Hello Rita,

The data that I have says that about 80% of all buyers look online to buy a home now. This is the largest percentage yet to date ever. Marketing online now is more critical than ever. Maximizing amount of photos and putting remarks next to every picture is a must. Sheri Mapes the Cincy House Expert
0 votes Thank Flag Link Wed Apr 23, 2008
To answer your question. " What percentage of Buyer's look for homes online?" It depends on the source of the answer 70% to 90% look at homes online.
0 votes Thank Flag Link Wed Apr 23, 2008
I read an online article about a month ago...there is a 500% more chance that a home will be seen and sold through the internet versus print advertising.

And, I learned the following statistics in a Real Estate class - over 80% of home buyers are beginning their search on the internet. They are searching for 2 to 3 weeks before contacting an agent. 88% are interested in a property they see online. And, 78% of Real Estate agents are finding buyers online.
0 votes Thank Flag Link Wed Apr 23, 2008
I can't comment on actual numbers, but I can say that with few exceptions I found possible homes before my Realtor. I would actually forward listing links to our Realtor to 'check out'.

I would also agree that properties can be misrepresented online. We finally figured out that online sites can tell you square footage, asking price and location. If those items are even close....GO LOOK AT IT! Don't rule anything out just from an online listing.

A side note...While the listings themselves are generally sub-par, tools such as aerial shot on and satellite imagery can be very valuable if taken with a grain of salt. Googles new 'street level view' is just plain cool.
0 votes Thank Flag Link Wed Apr 23, 2008
Recently in a Real Estate class, I heard the numbers were climbing fast - that about 80% now look online first - BEFORE contacting an Agent.
0 votes Thank Flag Link Wed Apr 23, 2008
Lately in a Real Estate class I heard the numbers were as high as 80%!
0 votes Thank Flag Link Wed Apr 23, 2008
Search Advice
Ask our community a question
Email me when…

Learn more

Copyright © 2015 Trulia, Inc. All rights reserved.   |  
Have a question? Visit our Help Center to find the answer