This is what drives offers. You have to market to the people who want to buy that type of home in that price range. Many say you have to market to the agent first and to the buyer second. This is why they have those e-fliers that come in our email boxes all too much. I believe if you market the home at market value to buyers who are looking for that kind of a property you have a much better chance. Some agents do both. Dropping a price 55,000 could be a lot or not much. We all have no idea how much the listing price is. Get the house in front of people every day until you get a market value offer on the property.
I wish you the best in selling your listing.
Harold Sharpe - Broker
So Cal Homes Realty
California Department of Real Estate License # 01312992
Richard "RJ" Kas (SFR, SRES)
"Representing the finest properties from Los Angeles worldwide"
KAS Properties - Coldwell Banker Previews International - Beverly Hills East
9388 Santa Monica Blvd, Beverly Hills, CA 90210
310.859-5334 office - 310.488.9826 mobile - 310-273-0670 fax ATT: RJ
RichardKas@gmail.com - http://www.RJforLA.com - DRE: 01352771
Sellers Buyers Investors Leasing Consulting
I take it that you must not have done short sales over the years the 10 years of your RE experience, just look at the question you posed to us and answer it as though one of your sellers was asking you the question, what would you tell them? Would you even give them an answer in this market? Since it is a short sale, getting an offer may not be the problem, keeping the buyer hanging on for the length of time it will take your lender to deal with the short sale will be, here in FL it can take from 2 to 12 months for a reply from a lender on a short sale and CA and FL have similar markets.
While many of the other answers are very good I don't think that some realized that you were an agent asking the question. Best of luck on your sale.
A good home will always find a buyer. A small short will not/should not be an issue. The question is how will the buyers perceive the short sale in addition to any other deficiencies in your house? I would imagine that the average market time for similar priced homes still applies since that number includes short sales that attract offers. Youc an always ask your agent to manipulate the MLS data so you can contrast your DOM with other short sales only.
It is true that pricing is the number search criteria for today's buyers. They also know there are great deals out there and expect to fine one. The fact of the matter is though, that there are other factors that influence a homes desirability.
The price becomes secondary is the prospective buyer is not attracted to it. "Curb appeal" will strongle influence buyers and bring them into the home....but the appeal needs to be much more extensive than looking nice on the outside. It needs to "shine" on the inside as well. Our recommendation is that sellers are well advised to invest some time in improving the appearance of their home...it will be appreciated by the buyers.
Additionally, visibility is a major factor in selling......simply stated, the more people that know about the opportunity to purchase anything, the better the chance of selling. If it's priced right and it truly "shines" your problem may be one of visibility. In today's market it just is not enough to put a sign in front of the home and put it on the local MLS......success is found far beyond this.........