BEST ANSWER
There is no "standard" commission for the industry. A company may establish standard or regular rates for their own company. That, however, has nothing to do w/ the industry. If someone tells you that "x" fee is their standard, that can be a very true statement. No agent or company has any obligation to alter their rate upon request. Any individual or company can present their rates as is, period. The individual you spoke with may or may not be willing to negotiate their fee. If the agent was attempting to represent to you that a quoted rate was standard for the industry.......no, not so. Within the industry, you will find a wide range of service and fee options.
Always gain a complete understanding of what you are getting for the fee structure presented. A higher fee does not guarantee more or better service. It's a lot more expensive to carry the administrative and marketing responsibiity for a listing than most people think. It's hard to provide full service and extensive marketing for a cut-rate fee. Promises that you will get everything from agent "y" that you would from agent "x" for 1/4 the price, is probably not so. Something has to give, otherwise the rate just can't go that low. I have seen fee structrues at the higher end of the scale for a market with minimal services delivered; and I have seen fee structures that were at the higher end of a range for a marekt with over the top, knock your socks off marketing and service. It's also possible that if someone is breaking into a new area, that they might knowingly decide to take a listing at a price which they anticipate to be a financial loss to them. Such would be rare, but not impossible.
In response to the poster who indicated they had not seen higher commission rates than you quoted, I have definitley seen double digit commissions.
What is best for your situuation, your propery, and competitive in your market is best answered by interviewing individual pros in your area.
It isn't a valid comparison to draw an analogy between puchasing a commodity and choosing a service professional. If you hire a graphic designer, ad agency, attorney, or Realtor, you are choosing based upon anticipated results, advice, skill, commitment, and knowledge.
If you hear about a full service Realtor who provided a discounted rate, it might have adjustments made accordingly. It might not....but it might. Don't assume. Ask a lot of questions and choose what is best for you.
Deborah Madey - Broker
Peninsula Realty Group - New Jersey
Mon Mar 31 2008, 19:08