Again, SOMA or South Beach? Technically the Bay Bridge is closer to South Beach than SOMA.
One small detail is that most of the SOMA buildings are located on flat blocks and they are no high rises, therefore most of theem have no views of the Bay Bridge. The Bay Bridge is rather visible from residences in the South Beach! Potrero Hill, some high blocks of Noe, Diamond Heights, etc.
The lights show is intermitent and also temporary, the installation will be removed after 2 years.
If somebody will buy properties in SOMA will be because the overall development, not because of the temporary lights installation, no matter how beautiful they are.
Personally, I will no be 'selling' the lights to my clients who are interested in SOMA. It would be disingenous ..coming from any real estate professional.
And let's don't forget that our clients and smart and well informed.
Alina Aeby-Pacific Union International