- Always do what is in the best interest of your client.
- Be knowledgeable. If you don't know the answer, find out. Never guess.
- Explain the process so there are few or no surprises.
- Be proactive, open and honest.
- Exceed expectations.
- Answer the phone.
As you are aware, buyers experience bumps in the road related to financing and all the distress lenders pile onto the process. Knowing you have an accountable, responsible financial organization working for the buyer and who will be held FINANCIALLY responsible if they drop the ball, is essential. Instead, what we see is lenders selling 'rebates' at a security blanket and brokers steering agents into referring buyers to the big banks.
For sellers, protecting them from the perils and enduring risks posed by aggregate real estate websites would be a place to start. When Bank of America obtains initial values from Zillow you can see clearly the way this story ends. It is my hope that real estate brokers for both buyers and sellers are held accountable, financially, for the hazards and perils THEY create, and the buyer inherits, by allowing irresponsible marketing. Real buyers have access to the MLS.
Real estate professionals are in the solutions business. We are not to be puppets promoting the empty promises of lenders. There are more than 15 ways to finance a home purchase. How many of those ways do you teach,or make available to your agents? Do you have a big bank logo on your office front door? If you do you are very visibly demonstrating CONTRADICTION in regards to the goals of the broker and the solutions delivered to home buyers and home sellers.
Smoother requires accountability.
Accountability includes making the clients whole.
Making the client whole means asking the probing, intelligent questions.
Transparency is doing business in the sunlight, not the shadows.
Instilling you every agent the VIRTUE that income is not a goal but the unavoidable outcome of completing every element of the process with integrity, professionalism and perfection. In the eyes of the client...it should look EASY. In the eyes of the agent it about committing to a process..a system. The inevitable outcome serves everyone BETTER and creates a much smoother experience.
Best of success,
Annette Lawrence, Broker/Associate
Palm Harbor, FL
You also want to keep up with the latest technology to market your listings to the best advantage for your sellers. A could listing plan to present to potential sellers is your greatest asset - as long as you can deliver what you promise.
Have a great and successful New Year!
But to answer your question---I feel Agents should take a free class offered by builders, at least once a month---it really keeps you tuned in to whats going on especially with Lenders and others they invite.