More than likely the builder at Victory Meadows bought the land quite some time ago at the height of the market. They also developed it when construction costs were at the peak. Home were selling in Victory Meadows for as high as $549k in 2006. They are now attempting to appeal to the lower priced home buyer hence the low $300k selling prices. Incidentally that home is being built in Jamestown for $299k.
American car manufacturers are faced with a similar problem. The Japanese Car manufacturers have been able to build brand new factories in the US and build and sell cars at a profit. Meanwhile the big three are saddled with older antiquated factories, high legacy costs for benefits, etc.
If a builder goes out of business, the land is usually liquidated at a much lower price. Allowing the new owner/ builder to build at a lower price. We saw this happen before in the late 1980's and early 1990's. I'm sure it will be happening again.