BTW, most title companies have similar priced service fees and choosing one which has been in business for more than a few decades is a wise, wise decision. A professional title company will be able to walk Sellers through the process and should be easily accessible to the Buyers as well. (Location, responsiveness etc). Just give a ring to a few different companies and then decide which office feels best to you!
1. Company's reputation. Ask your friends, relatives, realtor if they had good experiences with particular companies. Ask them if a particular escrow officer calls back promptly, explains all the processes in plain English and is knowledgeable and professional.
2. Location of the office. You and the buyer would have to go there for a closing, so it needs to be conveniently located, close to a highway, close to the house, etc.
3. Fees: ask what their fees include, like extended coverage and how much they are. You won't see a big difference here, but there is some.
Hope this helps. If you'd like a recommendation i would be happy to provide one, just let me know.
Thanks and good luck with your sale.