Thanks for the question. There are still agents in the field who thrive on stealing somebody's thunder and try to make other agents look incompetent when they are not. Rather than earn respect by giving respect, some choose the bully approach. I have closed many successful deals with other agents by taking the "high road" approach while treating those agents like allies rather than competition. It is amazing the power we have individually to make a difference in our communications and dealings with other agents. Regardless if you are buyer's agent or seller's agent without the support of each other in the field few of us would be successful. Knowing I have done the right things by the agents and clients on a daily basis is an overwhelming reward for me.
"You can't change a Leopards Spots"
I tell my Team "We don't need to, We have stripes" there is no reason to bad mouth the competition, they will do that on their own.
Sure when you do something right and others see it they will copy, so what! This is a sales business, being the best is more about being the best to You, not showboating for someone else.
Honesty and Integrity Shows, you don't have to sell it!
If you have a track record of lots of sales, or quick sales, sell that.
If your parent company is dominant in the area, sell that.
If you've lived in the area a long time, sell that.
If you're of a particular nationality or ethnicity (within the bounds of the Code of Ethics), sell that . . . presumably to others of a similar nationality or ethnicity.
If you're a part of a team, sell the benefits of a team.
If you're just an individual competing against a team, sell the benefits of personalized service.
If you're older, sell the benefits of experience.
If you're younger, sell the benefits of freshness and enthusiasm.
If in your previous life you were an accountant, a teacher, a military officer, a company executive, or whatever, sell that experience.
If you're with a full service (and full commission) brokerage, sell the benefits of full service.
If you're with a discount brokerage, sell the benefits of a discounted commission.
If you've got additional credentials, sell the benefits of those.
If you walk into a listing appointment and see that the sellers are fans of a particular team (and you happen to be, as well) sell that common interest.
If your brokerage is part of a franchise, sell the advantages of listing with a franchise member.
If your brokerage is locally owned, sell the advantages of listing with a locally-owned company.
It all comes down to selling the benefits you have to offer. No need to knock the competition. Any agent today can look through the list above and find 3, 4, 5, or more strong selling points. It's not rocket science. But it is effective and it is good business.
John Hall & Associates
Trevor Curran NMLS #40140
FIRST knocking the competition is a belief in scarcity.
You must change your mindset that if someone did a deal, they in fact DID NOT STEAL THE DEAL FROM YOU.
Second, competition is a low state.
Bad things happen to people in low states, so I AVOID low states situation and people in them at all costs.
So how do you compete with your peers and still keep their respect?
You CREATE a Win/Win situation or walk away from the deal.
As soon as I know the other agent is in a low state, allowing their EGO to run the deal, I advise my clients and let them decide if they really want to take what should be a pleasant experience and ALLOW the other agent to turn it into a nightmare .
I can't decide for my client if we should go find another home, that's for them to decide. but it is my duty to WARN them that this agent will most likely turn their buying a home into a lot of drama that NOBODY NEEDS.
Luckily in 11 years I can count on one hand the number of agents I hope I never see again.
Hope this helps!
Terry S. Smith
Scottsdale Luxury Homes
45 Year Arizona Resident
DPR Realty LLC
8341 E. Gelding Drive
Scottsdale, AZ 85260
Direct (602) 763-1858
Office (480) 994-0800
E-Fax (888) 315-2680
Have a Great Day!