In many descriptions in real estate listings, you'll notice the agent prominently mentions things like "lake front," "on the fairway," "backs to open space." The more desirable the property, the better chance it will sell at a premium. The time worn adage holds: people pay more for the right location.
The salesperson always has a map of the subdivision. Consult the map and look for what is available. You may want to spend some time considering what lots are available.
You certainly can bring along an agent when you look at new builds. If you are working with a buyer's agent, make sure you mention this early on to the builder's salesperson.
In other areas, and with different builders, the lot premium may vary a bunch. If there are truly premium lots (back to open space or a golf course or other desirable area; mountain view, etc.) then the builder may charge thousands of dollars more for these lots. If, as stated in answers below, you are comfortable with a lot that isn't "premium" and your Realtor agrees that the lot isn't horrible, then you will probably be OK with purchasing a lot with no premium. However, keep in mind that, when you do go to resell this home, the homes on lots with truly amazing lots, will probably sell faster and at higher price. But then again, you are paying less for the home now.
Sorry for the ramble, but hope this helps.
Your Castle Real Estate
The answers below are good to consider. The fact that it has no lot premium is an indicator that it is one of the least desirable lots. Traffic, noise, power lines and other things will not only affect your resale value down the road; but will affect you quality of life while you are living there. I would consider all of these things and the advice below, discuss it with your Buyer's Agent of course anyone who will be living with you at the home. Then make a practical decision as to whether this is the right home for you.
Anytime a builder offers a discount or no lot premium, there is a reason for it. I have sold many new build homes and sometimes advised my buyers not to purchase for the reasons mentioned. Another reason to have a good Buyer Agent looking out for your best interests. The Builder Reps are hired because of their cordial approach. But make no mistake about it, they are looking out strictly for the builders best interest and their best bottom line net profit.
Robert McGuire ASR
Your Castle Real Estate
Direct - 303-669-1246
Feel free to contact me if I can be of more assitance.
And, we always suggest that if you're purchasing from a builder, that you have your own representation from a Buyer's Agent. The sales person works for the builder, not you. That leaves you on your own, trusting that things will go well.