You should have professional representation as a buyer when building a home with a builder. Negotiating directly with a builder puts you at a huge disadvantage when compared to using a REALTOR. I have represented many clients building homes, and they have always come out ahead when compared to those that choose to work solely with the builder. There are many ways to negotiate in a build situation. To preserve neighborhood values, builders will typically not discount the price beyond a certain amount, at that point negotiations switch to including free upgrades. If you think you can do as good a job as a professional, I strongly urge you to call me for a free consult. We have experience working with these builders and know what is customary in both price per sq ft per specific location, cost of improvements, and when it is best to have the builder not provide the upgrades. There are many tips and techniques I employ when working with builders, and you must be prepared strategically from the very first interaction. It is a very complex negotiation for new build and you need to be prepared before making that first call to the builder.