Buying a home with cash, has its advantages for both the buyer and the seller. The seller has fewer worries about meeting 3rd party requirements, such as the home qualifiying for an FHA loan. I have seen several great values that would not qualify for FHA due to "missing amenities"( air conditioning units, stoves, bathroom fixtures, etc) or lack of comparable sales to substantiate the sales price. So the buyer paying cash has the opportunity to purchase a home that otherwise would not "finance." This, in my opinion, is where the exceptional bargains are to be found,
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You get a lot of negotiating power if using cash. For one thing closings using cash are quicker and less time consuming than a regular transaction which is subject to lender's requirements, fees, appraisal, and a lot more paperwork. Usually, cash offers are attractive because it minimizes time in the market. Sellers like that.

On the strategy question, there is not a simple general strategy. It's important to analyze each case, property, client's objectives, including financial matters before making an offer. It's here where a qualified Realtor will pull information needed, analyze it, and provide recommendations to the Buyer. If you need further details about any real estate questions please feel free to contact me. I will love to help.
auri@aurieves.com