Good advice, Homes of Westchester!

You cannot change your location. You cannot change the market. You can change the price of your listing.
Find out what has sold in your area recently and price your home accordingly. Get 3 agents in ask them what price does it need to be to sell in 30 days. Examine the comparable sold listings and their answers.

Things are still selling, but only those that are really bargains.

Good luck.

Return on Investment / effectiveness stats show declining results from print ads.

I have even omitted curbside fliers in favor of cell phone access to the MLS local listing service. Print media (newspapers) are sinking fast.

NAR studies indicate around 90% of buyers begin their search on the internet.

Today's market requires highly skilled web-based marketing strategies, including social media marketing.

The problem I think is the agent is not aggressive enough with the ads.
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This is usually the first thing a seller thinks, the agent did not put enough ads in the paper. The truth is print advertising is practically dead. Most buyers search the web, and most buyers come with a real estate agent. Every real estate agent in your area knows your house is for sale, but hasn’t shown it. That means it’s priced too high.

L, can you please post the realtor.com link here or the realtor's listing link here?

75 days...not one showing...
Bottom Line: $10,000 price reduction lowers a potential Buyer's monthly payment by $56.

That doesn't do much to expand your pool of Potential Buyers.

If you REALLY want to sell the house...
PRICE it aggressively & offer a Seller Concession.
This allows Buyers options...
If they have limited funds, they can use the money toward closing costs.
If their ratios are tight, they can use the money for discount points to Buydown their interest rate/monthly payment.
It's an option that is inexpensive for you as the Seller, yet extremely cost-effective for the Buyer.

Think outside the box!

The house is in excellent shape. It's listed on Realtor.com, gnair.com ...It's set back from the street in a park like setting. We've reduced the house 10,000 last month and added a home warranty. The problem I think is the agent is not aggressive enough with the ads. I've told her to add motivated seller, home warranty and and price reduced to ad. Nothing. No I'm wrong she did put the price reduced in ads. but still nothing. we really need to unload this thing fast. I'm at my wits end. We'
we're in Indiana and they have a year listing. i"m stuck with her until next April. What shoud I do?

Hi L,

What condition is the house in? Did you have a professional stager or a professional staging consultant? Can you post the link to it or some photos? Might be able to help you with some staging.

I totally agree with the others--price is the determining factor usually. Have your realtor give you the recent comps and price yours a little below.

I have a client whose situation is similar, no showings in two months even though they were "priced correctly." What was the problem? Bold, dramatic wallpaper in all of the rooms, too much furniture that was not arranged to show off the home. One suggestion I made was to lower the price to reflect the home as it existed. They decided to remove the wallpaper...

Good luck and please keep us posted.

L
Ask your Realtor how many homes, like yours, have, since your home hit the market:
Come on the market
Lowered their price
Entered escrow
Sold
Expired.

The truth is that even great marketing cannot sell an overpriced listing.

So get the facts, then map out a plan. What you owe, how much your paid, or how much you need to net are NOT pricing considerations, or anything that buyers care about. They want VALUE.

L
Ask your Realtor how many homes, like yours, have, since your home hit the market:
Come on the market
Lowered their price
Entered escrow
Sold
Expired.

The truth is that even great marketing cannot sell an overpriced listing.

So get the facts, then map out a plan. What you owe, how much your paid, or how much you need to net are NOT pricing considerations, or anything that buyers care about. They want VALUE.

Price it agressively and make sure you are with an agency that feeds your listing to every real estate website that exists. If you've been on 75 days with one showing you are seriously overpriced.

What advice did your agent give you? Didn't you ask them this question?

You mention that you are out of state...and that it's with an agent...Full service agent?
How often do you speak with your agent and what exactly is being done to market the home?

Price it aggressively and offer a seller concession of $X,000 as an incentive which stimulates curiosity and interest.
The Buyer can use these funds to pay closing fees or to buydown their interest rate:
1.) Permanent Buydown (Small monthly savings for the life of the loan.)
2.) 2-1 Temporary Buydown (Substantial monthly savings for the first 24 months of the loan.)

The cost for the Seller is minimal in comparison to the savings for the Buyer. Win! Win!
Kudos to Marge for mentioning the strong financial impact of a Buydown in comparison to the small savings a Standard price reduction creates for a Potential Buyer.

Charts/calculators:

How to 'Get It Sold' in the least amount of time at fair market value? Great question!

Ask your agent to send you the comps from the past 60 days in your neighborhood, and adjust the price accordingly.

Also, in our current economic climate, all marketing avenues need to be revisited and maximized. Maximize number of photos, and on-line venues.

Here's a series of blog posts of some of the things which are working in our market to 'Get It Sold':

adjust the price and look and the marketing materials. Look at your home from the street as a prospective buyer, Does it have curb appeal? Spend a little, spruce up the yard. Clean the windows, front door, etc. Make your home sparkle on the outside as much as the inside.
Consider offering a buy down on the mortgage for the prospective buyer. your price still has to be in line with the market, but this concession often costs you less than another price adjustment.
Hope this helps

The sad reality is that if your home has been on the market without interest, it's a very good indication of the need for a price adjustment.

Our recommendation is to get with your agent and request the most recent sales information for homes that have sold in your neighborhood. This should provide you with a general direction for pricing your home so that is is "in step" with the current local market trend.

Good luck,
The Eckler Team