I don't see the purpose. A hot listing will get interest and our first job is to get our clients home sold. In my market we've seen a rash of multiple offer situations. Typically a home hits the market mid week, has an open house or two over the weekends and offers are reviewed on Monday or Tuesday night. This generates lots of interest and a solid buyer for your seller.
In my area it is not uncommon to see a new listings say: "No showings until Realtor Open House, or Public Open House this Sunday" ...........sometimes, the seller wants to do a few things first, to get the house ready for showings, so they need the extra time........or......sometimes the sellers and their agent want to give some advance notice to buyer's agents so they can arrange to have their buyers available if they are coming from out of town......this can take some pressure off if the agents know they have until the weekend to arrange a showing..........it depends...........
Our MLS rules allow for this - we have a form that says: "Delayed Showings", which has to be signed by the sellers.
I don't think there is a form (yet) for and owner authorizing a listing professional to not show a listing before the first open house.
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one thing I will tell you, regardless of whether you hold off showings or show the property as soon as you put it on MLS, is that you can not prevent buyers from getting cold feet or buyers' remorse as you mentioned, no matter how many times the buyers may have seen the house. Holding off showings until the open house is just on strategy that some agents use. But you should have several options for your seller-s keeping in mind that, sometimes, their current needs may deviate you from a specific option (e.g. sometimes the seller may be the one asking you not to show it until the open house). At the end of the day you are the one that knows you clients's needs and therefore you put a plan of action in place that is in your clients' best interest.
In summary, I think holding off showing hurts more than it helps. The smart qualified Buyers out there today are working with a good agent who has a pulse on the market. Anytime a new home comes on the agent should notify their client and try to schedule a showing. Why stop them?
P.S. I love this market! #HomeAficionado
If I have a good house at a good price that's generally what I do and it generates 40-60 people at the open house with multiple offers. It is a marketing tool to help sellers.
Who do you represent????
If you are a buyers agent you should prepare your buyers to be competitive in this active market.
If you are a sellers agent you want as much competition as possible to generate the highest price.
In either case as a long time Realtor you have to love this market. There are buyers and homes are selling.