Something I think that's strong for an agent to consider is the rate of homes that DON'T sell in their MLS. In our MLS (Colorado Springs) only 45% of listings taken this year have sold. If 55% have not sold, do you really want to spend your dollars on marketing a property that is under-conditioned and over-priced, or on something that will help the seller actually sell the property, so that you actually get paid? If the average newspaper ad is $100 and you run that for 6 weeks and the home doesn't sell, versus spend $600 on staging it and putting more money in the seller's pocket and you get paid, it seems that it's a good idea. As a business development tool, a seller isn't likely to refer you to future business for the quality of your newspaper ad, but is very likely to refer you for delivering measurable results (like selling it when the majority don't sell, doing so well below market time, and for maximum dollar).
I've done staging myself of properties, but when it is coordinated by employing a third party, you can more accurately track your expense and the seller seems to buy into the concept with greater enthusiasm, both in practical terms like keeping it looking that way and financial terms by pricing their home more for the buyer's that are looking and less on their improvements and the comments of others that have viewed the home at dinner parties, etc.... but aren't actual buyers.
Melissa Mancini, Realtor, CBR, GRI
The builders 3/2 ranch has a model home with all the upgrades and the wow factor comes through loud and clear. Resale must keep up or be shut out. If you have the means - get a decorator; if you are of limited means - get a magazine and go from there.
I encourage potential clients to go into the model homes and see the "techniques" used. They usually aren't permanent; and most of the time you can do it yourself over a weekend for next to nothing.
I am amazed. Buyers love a home that is staged with IKEA furniture. I have seen this a few times this year.
Each time the furniture was offered with the home. All of the homes sold, I know one received full price with the furniture. It`s crazy.
You can buy the whole house for about the same cost as staging. No I don`t work for IKEA, and I would not buy it for my home.
We took a buyer to a property that had been professionally staged. The buyer was reconsidering the property after it had been on the market for a while. At an earlier visit, the buyer commented about a few maintenance issues things that needed attention. 60 days later on a subsequent visit, the seller had not fixed these items. The nonchalance of the seller toward maintenance had a negative impact on the buyer for which the staging could never compensate. It sent a message to the buyer that the seller was interested in showing pretty on the surface, but don't look any further.
Yes, staging can help a property sell faster and perhaps for more money, but only when part of a package that works together. The property still needs to be priced right, marketed well, well maintained, easy to show and clean.
Every market and has it's unique set of challenges when it comes to selling a home but there are certain merchandising principles that will help sell a home regardless of the market and especially in high inventory neighborhoods and those merchandising principles are incorperated in staging.
My experience shows that professionally staged homes sell faster and usually for more money because the buyers have the ability to picture themselves living in the space and there is a powerful emotional connect with the home. This means staged homes spend considerably less time on the market reducing carrying and marketing costs. Potential buyers are more apt to make an offer closer to the asking price if they percieve the property is well cared for and needs little work.
Empty and messy homes do not have the attention grabbing ability to keep the buyer interested in the property. Buyers spend their time wondering if their sofa will fit in the living room or how much time it will cost them to remove the dated wall paper in the dinning room or paint the bright pink bathroom. When buyers complain how dated and dirty the kitchen is, they will probably be more apt to buy a home that does not need cleaning and remodeling.
On a listing interview you wouldn't expect anyone to be very impressed with you if you arrived in ripped jeans and a dirty T-shirt the same goes for any property for sale. Best of luck
I think the consensus is that Staging is beneficial, but there seems to be some confusion as to what Staging is. I'm sorry to see that so many perceive Staging as expensive. Compared to a Realtor's commission or a price reduction, the cost of Staging should just be a small drop in the bucket.
For anyone considering whether or not to have their home Staged, I have these recommendations:
DO NOT spend thousands of dollars on decorator furniture or accessories. Staging is NOT decorating or design.
DO get an outside opinion. They way you live in your home and the way to market your property are two seperate things and sellers cannot truly be objective about a house they've been living in.
DO NOT rely on anyone's opinion unless they have been professionally trained in Staging. ASP's (Accredited Staging Professional's) are the only Stagers to have earned true accreditation from an educational institution. And if your Realtor has time to Stage your house for you, they might not be that good a Realtor (or they wouldn't have the time).
DO see how you can get great results for hardly any investment, by watching the 20/20 clip on Home Staging. You can view this by going to the link from the home page of http://www.staged homes.com or cut and paste: http://www1.stagedhomes.com/html/main.isx?sitesec=184.108.40.206&am
DO NOT think you can't do the Staging on your own. Barb Schwarz has a great how-to book called "Home Staging"
DO invest in a Consultation Report by an ASP - this is a detailed room by room listing of everything that needs to be done. Many savvy Realtors are offering to pay for their client's Consultations.
Hope this helps!
Staging definately helps. I will look into the figures for you as I am looking to stage the model at Strickland Manor, Winston Ga and a few of my investors homes. Prices vary and so I want to get the best for the return
Most realtors that have a good bit of experience will stage your home for free if you are really willing to listen to their advice. I have a fantastic agent on that side of town if you need one. Visit their site at http://www.atlantapros.com and if you go with them, please tell them I sent you. Good luck!
Professional staging can be expensive, but is usually a very good enhancement. As Bridgette points out, we as realtors, can be helpful with basic staging strategies ( usually inexpensive ).
Will staging help to sell faster and for more money ? A lot depends upon the present market......here in Arizona with our slow market.......sometimes we feel nothing will help.......in this market good staging may not help obtain more money BUT good staging may help make the sale happen.
Good Luck !
So, go ahead an make an investment in staging. It certainly won't "hurt" the property, and like I said will likely bring in more buyers to choose from, provided it's priced right for the area. Good luck - Steve
A well staged house will always show better, sell faster, a garner a good price. Unfortunately, many times professional staging isn't financially practical. Also, some clients do not realize the how much this affects the sale of their home. It's our job as REALTORs to know some basic staging strategies and advise our clients' on their importance. But, if you've got a high-end listing, go for it!