The catch? Visitors to your Web site must have applications on their computers in order to open these file. For example, to view a Windows Media Player or Quick Time multi-media presentation, one needs these applications loaded in his/her computer. In order to open a Word document, that person will require a current version of Word loaded in his/her 'machine'. Adobe software makes it very easy to download a current version of their Reader application to view PDF files.
The good news? More and more computers have plug-ins. For example, Macromedia (software developer of the "Flash" technology) notes that there are 537,653,046 Macromedia Flash users worldwide as of June 24, 2003 (view some interesting Flash use statistics.) Thatâ€™s a lot of users!
Several applications provide â€˜playerâ€™ files, where you donâ€™t need to have a full version of an application loaded in your computer in order to view it. For example, PowerPoint Player has a version that can be downloaded, which is much smaller in size than the full application.
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