They key to a successful sale in this market is to have an agent that provides knowledge, integrity, is honest/ethical, has successful track record and provides a strategic market plan for today's market. The market has changed as we are all aware but many agents haven't adapted to the changes or able to afford to invest thousands of dollars a month to support their listings. I've interviewed against many agents recently who have promised to provide "Aggressive Marketing" but I know my competition and what theyâ€™re providing their clients in the marketing category and many of them have scaled back and are promising things they are unable to deliver. It's a tough market for all of us but the old rule of thumb is 20% of agents do 80% of the business and those 20% of agents achieve results in any marketâ€¦ Good or Bad!
I am the #1 Marketing, Listing and Selling Agent for Ventura County's largest real estate brokerage, Troop Real Estate out of 700+agents company-wide. My slogan that I've been using from day one is "Strategic & Aggressive Marketing... It Works!! I've got a 5 page marketing plan and I put in writing that I will provide my clients everything on my 5 page marketing plan or they can cancel without an explanation. I haven't had one seller cancel their listing and guarantee to provide the absolute best service the real estate industry has to offer. My phone and blackberry is on 24/7 for my clients and communication is the key to a successful relationship between agents and clients.
I would be honored to assit you if you and you can view more information and testimonials on my websites below. I can also provide you phone numbers of past and present sellers I'm working with so you can see what they have to say about my business philosophy and work ethic. Thank you for your time and best of luck in your search.
#1 Agent Company-wide
Troop Real Estate & Troop Home Auctions
Communication is the key component in any relationship, but especially with an anxious seller. We have a history of maintaining great communication with all of the people who make the transaction work. The seller is primary, but we also remember to communicate with the other agents, lenders, escrow officers, etc.
We maintain current statistics about each area in Ventura County and its market trends so we are always speaking about facts, not what we "believe" to be proper pricing.
When we sit down with you, we will come to an agreement about how much, specifically, communication will be included. Every day. Once a week. etc. It becomes part of our contract and if we don't hold up our end of the bargain, you have every right to terminate our business and listing agreement! Please feel free to give me a call - I'd love to hear from you. 805-217-7611. Hope to hear from you!
I am extremely aggressive when it comes to marketing as long as I have a realistic seller. If the seller understands market conditions, has an unbiased view of their property condition, is willing to take some advice on staging and/or cosmetics, and doesn't put unreasonable constraints on showings, I pull out all the stops. Website for the home, massive internet exposure,virtual tour, broker caravans, open houses during the week and on weekends, broadcast announcements to the 150+ Re/Max agents and print ads in Ventura & Santa Barbara. Having a good name in the real estate community helps, too.
In other words, I need the seller to be as aggressive as I am - a "let's go" attitude. This way, we are a team with the same goal. As far as communication goes, I am always available by cellular and email. Unless a seller says otherwise, I call four to five times per week, as I have feedback from buyer's agents to report as well as any changes in the market that can affect the sale of the home.
Re/Max Gold Coast Realtors
Mark Palace, CEO/Founder
Palace Properties International, Inc.
Very important to keep you marketing budget up there! And push out past the normal range of marketing. We must see our properties marketed outside of our area and my point is to get as much out there as possible.
Always being available is the most important issue. Be there. I am known for my high quality advertising and easy to reach.
Coldwell Banker United Brokers
Battle Ground,Wa. 98604
Marketing isn't about just placing ads willy nilly. If I spend a gizillion dollars on advertisment to make you happy, but the advertising does not produce, then all I did was waste my money and your time. Even worse if I am so reckless with my money, what do you think I am going to do with your money when it comes time to negotiate?
You need to understand where the largest pool of qualified buyers are, and then target that group. Price in the current market conditions will be critical. The media has already told the buyer pool that they are foolish to over-pay, so now plan if you are going to get agressive, or stay where you are for 3-5 years.
Keller Williams Realty
The one of the keys to a successful transaction/relationship is communication. I handling about ten sellers/listings a month right now and have three escrows right now (5 closed this year). I speak to my clients on a regular basis and then update them via phone or email on an as needed basis in regards to showings and appt, open house and overall transaction info. I would recommend that you interview and ask agents to bring thier comm log/ or email history of communication for a typical file. Its proof positive that they are communicating, also get a referral list of recent clients and ask questions in regards to agents communication . As far as marketing, any good agent has a written marketing plan either specific for your property or a general plan. Get a copy of it and review it with them. My marketing plan has a signature area where I make a commitment in writing to certain actions and activities i.e. advertising (sample ads, flyers and promotional material), staging, internet/website advertising, open houses, etc. Good luck if i can refer you a keller williams agent i would be happy to do so. Let me know your specifc area.