And check Active Rain website http://(www.activerain.com). There is a plenty of great ideas there.
In a sellers market, buyers have a sense of urgency and call to make an appt right away. In a buyers market, that sense of urgency is gone, and one has the thought that they will see it next week, or the next. An open house might encourage those buyers to see the property.
If I am going to do an open house, I try to do some pre planning and marketing. Our MLS provides us a reverse prospect data base. Cooperating agents can register their buyers under the agent name. I email the agents who have buyers for the property, as well as reach out to agents who are active in the market with similar lisitngs of their own.
While most OH visitors do no purchase the OH property, it does happen. OH is not on the top of my list for best ways to find a buyer.
Deborah Madey - Broker
Peninsula Realty Group, Inc.