On a Saturday night old town has more Lamborghini's, Ferrari's, and Bentley's than Barret Jackson.
World class Golf and dining.
That town is going to be Jammed with the rich and famous.
There`s your problem. People with tickets to any of these events, have had their accommodations, and Dinner, golf Reservations for months.
So in my opinion your rental will only attract the spectator. It will be difficult to find that premium client.
However if you must...
If you can offer transportation, Like a chauffeur, maybe yourself , that would be a big plus.
Also I would contact all the property management companies in the area, but be careful of what you sign.
I hope this helps. If you know of anyone looking to buy or sell a home - I LOVE REFERRALS! http://www.DonaldKeys.com or http://www.480ForSale.com