Having worked with builders both small and large, my opinion is to do a "to be built" rather than spending dime one improving the dirt you have. In a section of our MLS, we can put all the beautiful pictures, sizes and drawings of one of your homes -already built. Even mention the corian countertops and your art niches! Sell it on your lot, though nothing really exists... except for the lot. The buyer than can then build with you or procure your services to do a custom home. Yes, it is amusing when drive bys call and say -hey there is no home on the lot you listed... but several of my clients made money that way and consumers get what they really want, rather then settling for a spec home.
Broker Jerry Grodesky