With any property you greatly increase your chances of selling if you have a desirable vehicle for financing.
How completed is the home? 50% 75% 85%?? Less than 75% and you'll need a construction loan at 20-25% down payment or a cash-buyer. More than 75% complete and renovation financing at 5-10% down becomes an option. However, the most common path for renovation financing, the FHA 203K, isn't applicable to unfinished new construction. You'll need a Fannie Mae HomeSTYLE (not to be confused with HomePATH) instead.
If you want to ensure that you close then the home should be marketed with financing assistance. Figure out your options and find an expert in that loan product to include with the listing as a way to pre-approve potential buyers and avoid time-wasters and tire-kickers.... more
How unfinished is the house? What kind of work has already been done? What kind of work needs to be done? What type of building is it? What kind of time frame do you have? Do you know what your competition is in your area? There are many approaches to advertising your home, but your goals need to be fully understood before an opinion is given.... more